Business News

Five insights that could move tourism closer towards sustainability

Written by Jason Paul Mika, Senior Lecturer, School of Management, Massey University

Tourism is putting some natural sites under increasing pressure.from www.shutterstock.com, CC BY-ND

Tourism is New Zealand’s biggest export earner, contributing 21% of foreign exchange earnings. The latest data show tourists added NZ$39.1 billion to the economy and the industry has seen a 44% increase over the past five years.

But tourism also...

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