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Ooshies – a cautionary toy story about cashing in on childhood innocence

Written by Louise Grimmer, Lecturer in Retail Marketing, Tasmanian School of Business and Economics, University of Tasmania

Woolworths' Ooshies promotion includes 24 different toys based on characters from the Disney film The Lion King.www.shutterstock.com

Ooshies, the plastic collectible toys Australian supermarket chain Woolworths is using to lure shoppers to its aisles, aren’t just a bit of fun.

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