Does ‘made with love’ sell? Research reveals who values handmade products the most
- Written by Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology
Tsuguliev/ShutterstockWe’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.
As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.
Handmade gifts are often cast as...
