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ACCC finds Australia’s supermarkets are among the world’s most profitable – but doesn’t accuse them of price gouging

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
ACCC finds Australia’s supermarkets are among the world’s most profitable – but doesn’t accuse them of price gougingDaria Nipot/Shutterstock

Australia’s supermarket sector has endured a long, uncomfortable moment in the spotlight. There have been six comprehensive inquiries into its conduct, pricing practices, and specifically claims of “price gouging”, over the past 18 months.

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