Immortality at a price: how the promise of delaying death has become a consumer marketing bonanza
- Written by Amy Errmann, Senior Lecturer, Marketing & International Business, Auckland University of Technology
Living forever has become the wellness and marketing trend of the 2020s. But cheating death – or at least delaying it – will come at a price.
What was once the domain of scientists and the uber rich is increasingly becoming a consumer product. Those pushing the idea, spearheaded by tech billionaire Bryan Johnson’s “Don’...
