Business News

Authentically embracing tikanga Māori can help New Zealand in the growing Asian markets

Written by Hafsa Ahmed, Senior lecturer, Department of Global Value Chains and Trade, Lincoln University, New Zealand

The Asian markets have long been seen as a linchpin for New Zealand’s economic success. And the key to future growth could be the cultural similarities between Māori and communities across the Asian region.

These shared values include mana (honour/prestige), manaakitanga (reciprocity/hospitality), karakia (prayer), whakapapa (genealogy)...

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