Business News

Does ‘made with love’ sell? Research reveals who values handmade products the most

Written by Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often cast as...

Building a Strong Foundation: Key Pillars of Successful Business Operations
Strategic Business Planning: Charting the Course The very first step toward operational excellence begins with purposeful …
6 simple questions to tell if a ‘finfluencer’ is more flash than cash
Oleg Golovnev/ShutterstockImages of flashy sports cars. Lavish lifestyle shots. These are just some of the red flags consumer…
Australia’s superannuation regulator is worried about your fund’s spending. Should you be?
GettyImagesskynesher/GettyAustralia’s superannuation regulator has written to Australian superannuation funds raising c…
How Local SEO Helps Trade Businesses Win More Jobs in Competitive Areas
Running a trade business in a competitive area means ranking in local search results is non-negotiable. Visibility leads to…
‘I’m going to send letters’: the deadline for Trump’s ‘reciprocal’ trade tariffs is looming
Brendan Smialowski/AFP via Getty ImagesUS President Donald Trump’s 90-day pause on implementing so-called “recipr…
News laws to make it harder for large Australian and foreign companies to avoid paying tax
The Conversation, CC BYThe beginning of the financial year means for the first time in Australia the public will see previous…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

How Sydney Drone Photography Transforms the Way Properties Are Marketed
Key Highlights Drone photography provides stunning aerial perspectives, showcasing properties in a way that traditional photography cannot match. This innovative technology allows real estate agents to highlight property features, surrounding amenities, and…

Discover the Versatility of Gold Necklaces
A gold necklace is a timeless and versatile piece of jewelry that can add a touch of elegance to any outfit. Gold necklaces have been around for centuries, with their…
How should companies process payments for contractors
Contractors are a vital part of the US economy and a useful way for large and small business to retain the services of specialists for specific projects. By using independent contractors…
Why it’s a great time to include the EU in your export push
With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction of tariffs will play havoc with your plans to…

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders. As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...