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#GirlMaths: a seemingly innocent and fun way to justify expenses that can have serious financial consequences

  • Written by: Janneke Blijlevens, Senior Lecturer in Marketing, RMIT University

These shoes are perfect, made for me! I have to get them! But really, I should be paying off my car loan instead. I can’t justify this purchase. Or can I …?

We all know this feeling, this tension between what you really want to do and what you really should, or shouldn’t, do. What you are experiencing is cognitive dissonance.

It&rs...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

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Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

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The New Pressure Gap Crushing Small Businesses

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