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What's in a name? Quite a lot if it's prosecco, parmesan or mozzarella

  • Written by Steven Greenland, Professor in Marketing, Charles Darwin University
What's in a name? Quite a lot if it's prosecco, parmesan or mozzarellaShutterstock

Prosecco might evoke warm summer evenings while prosciutto conjures scenes of generous platters at a casual weekend lunch. But would “sparkling wine” or “thinly sliced ham” have the same impact?

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A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience     ...

Block's layoffs are a design win. Here's why

We spend millions designing features that save users 30 seconds. Block just saved thousands of employees 40 hours a week. That's not a crisis. That's...