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SevenRooms creates its inaugural Customer Advisory Board

MGM Resorts International, Australian Venue Co., Union Square Hospitality Group, Black Sheep Restaurants, and MJMK Restaurants to provide strategic insights on the future of hospitality, emerging trends, and key technological opportunities


SevenRooms, the leading marketing and operations platform for the hospitality industry, today announced the creation of its inaugural Customer Advisory Board (CAB). Composed of global hospitality experts and thought leaders from Australia, the United States, Hong Kong, and United Kingdom, SevenRooms’ CAB will serve as a strategic forum to explore, discuss and action opportunities within the hospitality industry. 


CAB members joined SevenRooms executive leadership at the ARIA Resort & Casino in Las Vegas to discuss the 2024 board theme of “Future Proofing to Serve up Success.” CAB attendees gained deeper insight into industry trends and best practices from global markets, discussed the value of loyalty in building hospitality-focused businesses with their peers, and debated how technology can help bridge the gap between guests and restaurants to deliver revenue-driving experiences. Throughout 2024, CAB members will continue to explore the following areas of opportunity:

Future of Hospitality - consumer sophistication, technology consolidation and the preparing workforces for what’s to come

Artificial Intelligence - authenticity and the importance of maintaining human, hospitality-focused connections 

Revenue Management - data storytelling and how to make more money from the same seats 


“Australia is a proud and passionate hospitality market, and while we share many of the same challenges and opportunities as our global counterparts, many things make us unique as a market, too. Being invited to join SevenRooms’ customer advisory board demonstrates their commitment to our market, and all the venues - big and small - that make it so vibrant,” said Kylie Moncur, Chief Marketing Officer, at Australian Venue Co. “Being part of the conversations that matter, on behalf of the Australian market, is a huge privilege. As we strive to enact genuine positive change for the industry, and the venues and customers that make it so special, this global collaboration will enable knowledge sharing to prepare hospitality businesses for what’s to come.”

As the consumer of tomorrow evolves, with new demands and expectations, SevenRooms’ CAB will continue to explore what authentic, hospitality-driven experiences look like for both hospitality operators and consumers. Plus, develop strategies for how technology like SevenRooms can provide a blueprint for growth to help operators own and elevate the guest experience to build loyalty. This includes leveraging CRM and marketing tools that not only help their businesses grow, but ensure they’re set up for long-term success by generating more predictable revenue, more often. 


“We are excited to launch our Customer Advisory Board, welcoming this esteemed group of industry leaders deeper into our community,” said Joel Montaniel, CEO and Co-Founder of SevenRooms. “At SevenRooms, we are committed to the long-term success of our customers both now and in the future. As leaders in innovation, we empower operators to build sustainable, profitable businesses with guest experience at their core. With our board members’ diverse perspectives and deep industry knowledge, they will be instrumental in helping us better understand and address the needs of our customers and the wider global hospitality industry, ultimately, helping them better serve their guests.”


The inaugural members of the Customer Advisory Board include:

Ari Kastrati, Chief Hospitality Officer, MGM Resorts International 

Kylie Moncur, Chief Marketing Officer, Australian Venue Co.

Kelly MacPherson, Chief Supply Chain & Technology Officer, Union Square Hospitality Group

Syed Asim Hussain, Founder, Black Sheep Restaurants

Hannah Berry, Marketing Director, MJMK Restaurants

“Working with Joel and the SevenRooms team over many years, I’ve seen firsthand their commitment to the hospitality industry and its continued growth and evolution; passions I too hold very dear,” said Ari Kastrati, Chief Hospitality Officer at MGM Resorts International and Chairman of SevenRooms’ Customer Advisory Board. “I am honoured to chair this new advisory group, with a collective goal of supporting and empowering hospitality businesses as they navigate an increasingly complex market and strive to elevate experiences for diners of today and tomorrow.”

For more information about SevenRooms and its Customer Advisory Board, please visit


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