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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Written by Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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Unconventional luxury brand collaborations are everywhere. What is the appeal?

What to expect from car subscription models in 2026

Advantages of Cloud Accounting Software for Australian Businesses

What the ‘mother of all deals’ between India and the EU means for global trade

‘Bold’. ‘Elegant’. ‘Introverted’? How words describing wine get lost in translation

Australian inflation jumps, adding to chances of an RBA interest rate hike

A new company tax mix has been proposed. We need to be careful how we assess it

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Beware of bad customers – and 3 other ways small and medium businesses can thrive in 2025

Better than the alternative. What the market thought of ScoMo

Working conditions in aged care homes are awful, largely because the work is done by women

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security