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Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money

  • Written by Ksenia Kosheleva, Doctoral candidate, Marketing, Hanken School of Economics
Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make moneyStokkete/Shutterstock

When Auckland mayor Wayne Brown said in 2022 that the Auckland Art Gallery had the foot traffic of a corner dairy and cast the institution as an “uneconomic” entity, he conceded he was at risk of “being seen as something of a philistine”.

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