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Airlines are facing higher fuel costs and cutting fares at the same time. How does that work?

  • Written by: Anita Manfreda, Associate Professor - Blue Mountains International Hotel Management School, Torrens University Australia
passengers check in at the Virgin airlines counters, the domestic terminal

Trying to book a flight right now can feel absurd. Qantas and Virgin Australia are warning that higher fuel costs and disruption linked to the Middle East conflict are putting pressure on fares and forcing capacity cuts.

Yet both airlines are running major domestic flight deals amid softer demand at home.

If airline costs are rising, why are some...

Why the secrecy around car insurance?

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Australian workers spend almost an hour a day administering email

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Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

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Gift Cards as the gateway to agentic payments

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Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...