UK Business

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a strategic gamble aiming for economic, political and social goals

Written by Simon Chadwick, Professor of Sport and Geopolitical Economy, SKEMA Business School

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the contestants (Tommy Fury and Jake Paul shared a prize purse worth over US$13 million (£10.7 million) and the country which staged it...

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