Blend AI scales up in the USA following ecommerce success
Sydney, Australia – 1st April, 2025: Blend AI, a leading Australian adtech company, has announced the opening of its first US office in Austin, Texas, marking a significant milestone in its global expansion. This move follows the company’s success in assisting US ecommerce businesses to scale rapidly through its AI-powered advertising automation platform.
Founded in 2020 by Michael Bezman and Dean Krowitz, Blend AI is an artificial intelligence platform tailored for ecommerce businesses. It simplifies the launch and optimisation of high-performing online ad campaigns across Meta, Google, YouTube,TikTok, and Microsoft, eliminating the waste, complexity and high management costs typically associated with digital advertising.
The platform automates the entire advertising process - from campaign creation and targeting to real-time optimisation - while delivering enterprise-level data insights traditionally reserved for top-tier agencies. With over 250+ clients across 21 countries, including a growing US portfolio, Blend AI has helped brands sell everything from pet products to babywear to furniture.
Austin: The Gateway to US Growth
Austin’s vibrant tech ecosystem and supportive startup environment made it the ideal location for Blend AI’s US headquarters. The new office will enable the company to collaborate more closely with its expanding US client base and support ecommerce brands that are looking to scale efficiently.
“With the rapid evolution of AI and ecommerce, businesses can leverage smarter advertising technology to free up cash flow and time - letting them grow sales while they sleep,” said Dean Krowitz, Co-Founder of Blend AI.
“Our expansion into the US unlocks massive growth potential, enabling us to bring Blend AI to ecommerce brands looking for an edge in one of the world’s largest markets.”
Blend AI’s move into the US underscores the growing global demand for AI-powered marketing solutions that streamline and automate online advertising.
Scaling Lalabu to Cult Status
Blend AI played a pivotal role in the success of Lalabu, a Minnesota-based brand famous for its Dad Shirt - a T-shirt with a built-in kangaroo pouch for hands-free babywearing. With Blend AI’s support, Lalabu’s sales skyrocketed, turning the Dad Shirt into a viral sensation.
“Digital advertising is overwhelming for many business owners, especially in the US,” said Michael Bezman, Co-Founder and CEO of Blend AI.
“Our AI, data driven approach levels the playing field, enabling brands like Lalabu to optimise ad spend and connect with the right customers at the right time—all without a large in-house marketing team.”
Lalabu’s Founder/CEO credits Blend AI for the brand’s explosive growth: “Blend AI has revolutionised how we reach parents. Before partnering with them, we struggled with high ad costs and inconsistent results.”
“Their platform has slashed our customer acquisition costs and boosted sales conversions. Today, the Dad Shirt is much more than just a product - it’s become a cult favourite.”
Transforming Australian Ecommerce
Prior to expanding into the US, Blend AI had already delivered impressive results for ecommerce brands in its home market. The Australian brand Jones & Co sought the help of Blend AI after traditional marketing agencies were unable to produce satisfactory results.
“We needed a fresh approach - something that gave us control and the ability to do more with less,” said Jennifer Jones, Founder of Jones & Co.
In just three months, Jones & Co experienced a dramatic turnaround. By utilising Blend AI’s platform on Meta and other channels, the company reduced its ad spend by half while doubling its revenue. Released from expensive agency retainers, Jones & Co reinvested the savings into various areas of the business.
“The results speak for themselves,” said Jones. “Blend AI has completely transformed how we approach online advertising.”
“Our mission is simple,” said Bezman. “We want to empower ecommerce brands to focus on actually running their businesses and do what they do best - creating amazing products and experiences for their customers - while our AI handles the complexities of digital advertising.”
About BlendAI:
Blend AI is an AI-powered adtech company that automates digital advertising for e-commerce brands. By leveraging machine learning, BlendAI optimises ad spend and drives better ROI across Google, Meta, TikTok, and Microsoft platforms. Founded in Australia in 2021, the company is now expanding into the US, with its first office in Austin, Texas. For more information, visit www.blend-ai.com.
