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Qantas mistakenly sold first-class tickets for bargain prices. Here’s why it made sense for the airline not to honour the deal in full

  • Written by: Akhil Bhardwaj, Associate Professor (Strategy and Organisation), School of Management, University of Bath
Qantas mistakenly sold first-class tickets for bargain prices. Here’s why it made sense for the airline not to honour the deal in fullWhen it realised its mistake, Qantas made the best of a bad situation.rafapress/Shutterstock

Australia’s largest airline, Qantas, recently put a deal on its website offering heavily discounted first-class tickets for return flights between Australia and the US. Customers alert and lucky enough to capitalise found themselves paying 85% less...

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