UK Business

how online companies strive to keep your money and data when you try to leave

Written by Richard Whittle, University Fellow in AI and Human Decision Making, University of Salford

Have you signed up to an online service for a free trial, decided it isn’t for you, but still ended up paying for it months – or even years – later? Or tried cancelling a subscription, and found yourself giving up during the painstaking process? If so, there’s a good chance you have encountered...

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