how a new breed of influencer is transforming the business networking giant
- Written by Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland
When someone says social media, you probably don’t immediately think of LinkedIn. But there’s no denying that the business networking site has gone the distance: it is now 20 years since it was founded in Silicon Valley.
It was the brainchild of Reid Hoffman, a US entrepreneur who worked on an early social media platform for Apple...
