UK Business

Raf Simons to close – a fashion marketing expert explains how the brand lost relevance

Written by Sharon Hughes, Senior Lecturer, School of Arts and Creative Industries, University of East London

Raf Simons walks the runway for his Calvin Klein Collection during New York Fashion Week 2018.FashionStock.com

Surviving 27 years in the competitive and fast-changing world of fashion is an accomplishment many brands only dream of. Raf Simons weathered the 2007-08 financial crisis, Brexit and the COVID pandemic with his eponymous label, but in...

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