Qantas mistakenly sold first-class tickets for bargain prices. Here’s why it made sense for the airline not to honour the deal in full
- Written by Akhil Bhardwaj, Associate Professor (Strategy and Organisation), School of Management, University of Bath
When it realised its mistake, Qantas made the best of a bad situation.rafapress/ShutterstockAustralia’s largest airline, Qantas, recently put a deal on its website offering heavily discounted first-class tickets for return flights between Australia and the US. Customers alert and lucky enough to capitalise found themselves paying 85% less...
