Post Office will struggle to rebuild brand trust – as Boeing and Facebook scandals show
- Written by Sameer Hosany, Professor of Marketing, Royal Holloway University of London
Edward Crawford/ShutterstockThe Post Office, once an iconic British brand has fallen from grace following the Horizon IT Scandal. With over 11,500 branches, it’s the largest retail franchise network in Europe, offering a variety of products – not just postal, but cash and banking, foreign exchange and government services. Post offices...
