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Why people would rather clean the toilet than check their bank balance – and the spending problems this leads to

  • Written by: Marcel Lukas, Senior Lecturer in Banking and Finance and Director of Executive Education, University of St Andrews
Why people would rather clean the toilet than check their bank balance – and the spending problems this leads toStock-Asso/Shutterstock

“One in three people would rather deep clean their bathroom – deep clean with rubber gloves and everything – rather than check their savings,” according to AJ Coyne, chief marketing officer at online bank Monzo. While this might sound like marketing hyperbole, it reflects a profound truth about our...

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