testing new products in holiday homes could be a win for local brands and cautious customers
- Written by Jialin (Snow) Wu, Reader in Sustainable and Digitalised Service Economy, University of Huddersfield

After a recent city break to Paris, one of our colleagues told us about how much she’d enjoyed some excellent coffee during her trip. But it hadn’t been served in a restaurant or a cafe – she had made it herself at the apartment she was staying in using one of those capsule coffee machines.
When...