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AI feels like an unstoppable force. But it is not a panacea for businesses or society

  • Written by Akhil Bhardwaj, Associate Professor (Strategy and Organisation), School of Management, University of Bath
AI feels like an unstoppable force. But it is not a panacea for businesses or societyDIA TV/Shutterstock

In Greek mythology, Prometheus is credited with giving humans fire as well as the “spark” that spurred civilisation. One of the unintended consequences of Prometheus’s “gift” was that the need for celestial Gods diminished. Modern humans have been up to all sorts of things that present similar...

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