What would Carl Jung tell you to do with your spreadsheet of life goals? Throw it away and embrace the feminine
- Written by Aliette Lambert, Senior Lecturer in Marketing, University of Bath

Current debates about gender have become polarised. These divisive arguments tend to focus on narrowly defining “man” or “woman”, rather than considering archetypal underpinnings of the feminine and masculine. For psychiatrist and psychoanalyst Carl Jung and post-Jungian thinkers, these concepts are...