Business Daily Media

Men's Weekly

.

events like this are perfect for brand storytelling – unless companies get their messaging wrong

  • Written by Lucy Gill-Simmen, Senior Lecturer in Marketing, School of Business and Management Marketing, Royal Holloway University of London

The Super Bowl – the championship game of America’s National Football League (NFL) – stands as one of the most lucrative annual showcases for big brands. With 115m viewers watching the game last year in the US, 30-second ad spots go for a reported $7m (£5.5m). These days, “Super Bowl ads” are highly anticipated...

More Articles ...

  1. ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices
  2. why do you get interest payments when you have a bank account?
  3. How valuable is Elon Musk’s ‘charismatic’ leadership? That’s the 56 billion dollar question
  4. Female food-delivery riders in China were recently falsely accused of selling sex – here’s what it tells us about women in the workplace
  5. Sexism permeates every layer of the music industry – new report echoes what research has been saying for years
  6. Premier League transfer spending has plummeted in January 2024 – an expert explains why belts have been tightened
  7. Four reforms to stop English councils from going bankrupt
  8. Some EU countries use the eurozone as a credit card, with Germany picking up the tab – new research
  9. What would Carl Jung tell you to do with your spreadsheet of life goals? Throw it away and embrace the feminine
  10. testing new products in holiday homes could be a win for local brands and cautious customers

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Sell by LayBy