Business Daily Media

Men's Weekly

.

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success

  • Written by Kokho Jason Sit, Senior lecturer in Marketing; Associate Head (Global), University of Portsmouth
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial successShopping bodies.William Barton/Shutterstock

The Body Shop has become the latest casualty of the British high street. The familiar sight (and distinctive smell) of its stores is under threat as the UK arm of the business goes into administration.

A success story for almost 50 years, The Body Shop started out as a small enterprise in a UK seaside...

More Articles ...

  1. Is cutting UK taxes ahead of a general election affordable or not? An economist explains
  2. Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economics
  3. China’s chip industry is gaining momentum – it could alter the global economic and security landscape
  4. UAE and India are now the best places to start a business, but western countries still beat them in one key respect
  5. a dramatically smaller (and older) population could create a devastating global slowdown
  6. events like this are perfect for brand storytelling – unless companies get their messaging wrong
  7. ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices
  8. why do you get interest payments when you have a bank account?
  9. How valuable is Elon Musk’s ‘charismatic’ leadership? That’s the 56 billion dollar question
  10. Female food-delivery riders in China were recently falsely accused of selling sex – here’s what it tells us about women in the workplace

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy