John Lewis relies too heavily on its heritage – here’s what it could do instead
- Written by Kokho Jason Sit, Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth

In a tricky economic climate, the British department store John Lewis has managed to deliver some good news. The retail partnership – owned by its 80,000 employees – posted pre-tax profits of £56 million after a £234 million loss the year before.
The positive announcement was...