battles on and off the pitch reflect a continent struggling with its own identity
- Written by Simon Chadwick, Professor of Sport and Geopolitical Economy, SKEMA Business School
After more than four weeks and 51 football matches, Euro 2024 draws to a close with its total audience again likely to have exceeded 5 billion live viewers. Europe’s premier international football tournament has certainly retained its global appeal, but its overall report card presents a rather more mixed picture for the continent – of...
