UK Business

Beauty giant Sephora has returned to the UK after nearly 20 years – by betting on AI and gen Z

Written by Nisreen Ameen, Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway University of London

Influencers, online retail and AI have created a new generation of customers for Sephora.TY Lim/Shutterstock

Sephora, the French multinational retailer of personal care and beauty products, has made a comeback to the UK after an 18-year hiatus. The company’s return to the UK market with stores in London and plans for further outlets outside...

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