UK brands are celebrating Eid – here’s what makes an effective and inclusive campaign
- Written by Afshan Jalil, PhD Candidate in Consumer Behaviour and Muslim Fashion, University of the West of Scotland
In the run-up to Eid al-Adha – a major Muslim festival that celebrates the prophet Ibrahim’s devotion and coincides with the end of the annual Hajj pilgrimage to Mecca – UK retailers are joining the celebrations.
Big brands like Next have launched festive collections of clothing, accessories and gifts, sharing social media...
