UK Business

how the sky could be the limit for market dominance

Written by Renaud Foucart, Senior Lecturer in Economics, Lancaster University Management School, Lancaster University

Amazon’s latest plan to use drones to deliver packages in the UK by the end of 2024 is essentially a relaunch. It was ten years ago that the company’s founder Jeff Bezos first announced it would fly individual packages through the sky.

Three years later, an impressive promotional video revealed that the project...

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