As Disney turns 100, the brand’s real legacy is its business acumen
- Written by Julie Lobalzo Wright, Assistant Professor in Film and Television Studies, University of Warwick
“100 Years of Wonder” is the theme for Disney’s year-long promotion of the company’s centenary. From special Disney on Ice events to a retrospective at the British Film Institute and limited edition Disney100 merchandise, Disney’s celebration is big business.
The wonder and magic of Disney is...