Jet zero? Why net zero in aviation can’t get off the ground
- Written by Mark Toon, Senior Lecturer in Marketing and Strategy, Cardiff University
The airline industry is on course to miss its 2050 net zero target for aviation. Passenger numbers continue to soar, while alternatives to fossil fuels remain underdeveloped. Missing this target matters because aviation contributes significantly to climate change. UK aviation emits about 5% of global aviation emissions.