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Many shoppers take a strange comfort of buying now and paying later – but it can come with a sting after Christmas

  • Written by: Anita Lifen Zhao, Associate Professor of Marketing at the School of Management, Swansea University
Many shoppers take a strange comfort of buying now and paying later – but it can come with a sting after ChristmasshutterstockBongkarnGraphic/Shutterstock

It’s that time of year again, and retailers are pulling out all the stops to get us spending – from Black Friday to new year’s sales.

The average Briton expects to shell out around £300 on Christmas gifts. But as budgets tighten, more people are turning to buy-now-pay-later schemes to...

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