UK Business

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Jack Dorsey's decision to quit Twitter is not a vote of confidence in future of social media

Written by Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

When Jack Dorsey made the sudden public announcement that he had quit as CEO of Twitter, it was only ever going to have happened in one place – Twitter itself. It reminded me very much of Elon Musk’s entertaining tweet adventures, as Dorsey tossed his resignation letter onto the social media platform that he co-founded. You could...

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how companies used COVID as a marketing tool

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