‘Pay to help’ is a new trend which could change the future of volunteering
- Written by Xiaoyan Liang, Associate Professor of Strategic Management, Xi'an Jiaotong-Liverpool University

Volunteering is a popular way for people to give something back to society. Whether it’s joining a tree-planting group, or helping out at a charity shop, spending time contributing to a cause is something valued by almost a billion people across the world.
Some businesses have picked up on this in a positive way, by...