UK Business

Are the glory days of German carmakers gone forever?

Written by Pietro Micheli, Professor of Business Performance and Innovation, Warwick Business School, University of Warwick

The car industry is rarely out of the news, often under gloomy headlines related to tariffs, falling sales, low uptake of electric vehicles (EVs) and workers’ strikes.

While the crisis in the sector affects all global brands, German companies have been especially badly hit. Volkswagen has been reducing its...

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