Uber's U-turn over listing black cabs isn't difficult to understand when you look at its finances
- Written by John Colley, Professor of Practice, Associate Dean, Warwick Business School, University of Warwick
Fare enough?Ink DropUber is courting its arch enemy, London black cabs, inviting them to add their services to its app for the first time. Licensed taxis in 33 countries, including France and the US, have already received similar invitations. According to Uber this has brought significant new trade to traditional taxis.
It is not clear that black...
