Business Daily Media

The Times Real Estate

.

MOXI Teams Up with Boduo International to Bring Gamified Milk Tea to Southeast Asia

  • Written by PR Newswire

SINGAPORE, Jan. 23, 2025 /PRNewswire/ -- Southeast Asia's rapidly growing milk tea market is about to get even more exciting. MOXI, a leading provider of innovative gamification solutions, is teaming up with Boduo International to bring a new level of interactive fun to the milk tea lovers across the region.

The Southeast Asian market is already familiar with Chinese bubble tea brands such as Mixue , Heytea etc. While China's tea beverage market has fully embraced digital transformation, Southeast Asia is just beginning its journey. Combining MOXI's gamification expertise with Boduo's bold expansion strategy, the partnership aims to redefine the milk tea experience and enhance consumer engagement.

MOXI, a leader in gamification, has partnered with over 500 clients, including leading brands like Taobao, Miniso, JD , OPPO etc. In the food and beverage sector, MOXI partnered with Chi Forest, known for its sparkling water, to develop gamified campaigns that boosted brand engagement. One elimination game, featuring Chi Forest's unique elements, attracted 1.5 million active players during "Double 11," generating 50,000 new memberships within one month.

MOXI now empowers Boduo International with a comprehensive gamification solution, specifically for their milk tea brand 'Cooler City.' Their recently launched 'Matching Adventure' game allows bubble tea lovers to play and earn discount vouchers while enjoying friendly competition on the leaderboard.

Milk Tea 2.0: The Future is Playful

The gamification success in China highlights the power of interactive, digital experiences. MOXI is thrilled to collaborate with Southeast Asian brands, leading the way to "Milk Tea 2.0." Through gamification, the partnership will drive customer loyalty and bring a fresh, dynamic experience to the region's bubble tea lovers.

Mr. Li, General Manager of Boduo International's Brand Development Department, stated: "This partnership will inject new momentum into our digital transformation. With MOXI's solutions, Boduo International will enhance customer experience, boost loyalty, and gain a competitive edge."

Sun Mengqi, VP of MOXI Technology, said: "The strategic partnership with Boduo International represents an important application of our solutions in the tea and catering industry. Together, we aim to expand gamified operations across more sectors."

About MOXI Technology:

MOXI empowers businesses with innovative gamified ecosystems to drive user growth and engagement. Since its founding in 2019, Moxi has served over 500 brands and reached over 100 million users with its gamification solutions.

For Partnership Inquiries, Please Contact: inquiry@moxigame.cn [1]

References

  1. ^ inquiry@moxigame.cn (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/4602660_AE02660_0

NextOre Unveils World First MR Analyser for Underground Copper Trucks

NextOre, a global leader in  Magnetic Resonance (MR)-enabled bulk ore sorting technology, has now made its world first sensor system available for...

Incode joins Australia’s Age Assurance Technology Trial to protect children online

With a market-leading +99% accuracy rate, Incode will play a key role in safeguarding Aussie minors on social media Incode Technologies Inc., a...

Empowering small businesses: Localsearch rolls out affordable digital solutions

New suite of digital solutions designed to boost visibility, engagement, and customer acquisition In response to a rapidly evolving digital lan...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Sell by LayBy