Business Daily Media

Men's Weekly

.

TENNIS: PIRELLI AND AUSTRALIAN OPEN SIGN A MULTI-YEAR PARTNERSHIP BEGINNING FROM 2025

  • Written by PR Newswire

MELBOURNE, Australia, Jan. 9, 2025 /PRNewswire/ -- From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. After motorsport, football, sailing and skiing, Pirelli enters tennis, choosing to support the Grand Slam with a partnership which represents a high-profile showcase for promoting the brand throughout the world.

Andrea Casaluci, CEO of Pirelli: "For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level. In particular, the sponsorship will help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world".

Pirelli P Zero World in Melbourne Pirelli P Zero World in Melbourne

Cedric Cornelis, Tennis Australia Chief Commercial Officer: "We are very pleased to announce Pirelli as the Official Tyre Partner of the Australian Open. Pirelli is synonymous with innovation and performance, making it a great fit for one of the world's premier tennis events. We are delighted that Pirelli has chosen the Australian Open to mark its first investment in a Grand Slam."

PIRELLI AND SPORTPirelli's connection with tennis dates to 1930 when the company began making tennis balls, until the 1970s. The passion for sport has always characterized the history of Pirelli, as demonstrated by the different disciplines in which it participates, from football to sailing to skiing. In motorsport, where Pirelli has competed since 1907, it is today present in over 350 competitions starting from the top level with Formula 1©.

Read more https://www.prnasia.com/story/archive/4591743_AE91743_0

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Sell by LayBy