Business Daily Media

Men's Weekly

.

The University of Melbourne Collaborates with Cognizant to boost student engagement

  • Written by PR Newswire
The University of Melbourne Collaborates with Cognizant to boost student engagement

Cognizant is helping implement Tealium Customer Data Platform for the University of Melbourne to personalize the student and alumni journey 

TEANECK, N.J., Dec. 5, 2023 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it was selected by The University of Melbourne (UoM or the University), a leading international university with a tradition of excellence in teaching and research, to help implement the Tealium Customer Data Platform (CDP). The University of Melbourne is consistently ranked among the world's top universities. 

The University of Melbourne awarded Cognizant the brief to support the creation of data-led and personalised experiences for students, staff and alumni as it looks to enhance meaningful constituent engagement. 

Ai Lin Choo Macdonald, Executive Director, Communications and Marketing (Acting) from The University of Melbourne, explained that the CDP is designed to empower UoM's constituents with relevant content and experiences based on their intent and what is known about them to inspire engagement with the University on a deeper and continued basis. 

"As we continually undertake processes of digital transformation, we have the opportunity to elevate the student experience. We expect this journey will prove invaluable for the university, students and alumni as we create tailored lines of communication, based on individual needs." 

"Coming into this transformation, our mission is to efficiently and effectively communicate with past, present and even future students, helping them engage with UoM on their terms." 

Speaking to the collaboration, Kristen Anderson, Director at Cognizant leading marketing modernisation, highlighted the company's enthusiasm in working with The University of Melbourne. 

"We are excited to be collaborating again with one of Australia's preeminent universities. And, through the implementation of Tealium CDP, we look forward to helping UoM improve engagement with students, alumni, and community."

About Cognizant Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com[1] or @cognizant.

For more information, contact:

 

References

  1. ^ www.cognizant.com (c212.net)

Read more https://www.prnasia.com/story/archive/4284168_AE84168_0

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...

Sell by LayBy