Business Daily Media

Men's Weekly

.

Comviva unveils next generation MobiLytix™ Marketing Studio

  • Written by PR Newswire
Comviva unveils next generation MobiLytix™ Marketing Studio

NEW DELHI, Sept. 23, 2021 /PRNewswire/ -- Comviva[1], the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.

The new launch marks an acceleration of the Telecom industry's move towards a technology-led, integrated platform play for digital engagement and customer lifetime value - which is already a key disrupter in other industries.

The new solutions announcements include:

  • Launch of its next generation MobiLytixTM Marketing Studio[2]integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
  • Introduction of a new MobiLytixTM Digital Marketing[3] solution - a customer engagement automation platform for digital channels
  • Major enhancement of the MobiLytixTM Rewards[4] solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Comviva's new MobiLytixTM Marketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale.

Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief Executive Officer at Comviva said, "Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry."

Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at Comviva said, "Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes."

MobiLytix™ is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix™ has a proven track record of customer success.

For further enquiries, please contact:

Sundeep Mehta PR & Corporate Communications Comviva Technologies Ltd. Email: pr@comviva.com[5]

 

References

  1. ^ Comviva (www.comviva.com)
  2. ^ MobiLytixTM Marketing Studio (www.comviva.com)
  3. ^ MobiLytixTM Digital Marketing (www.comviva.com)
  4. ^ MobiLytixTM Rewards (www.comviva.com)
  5. ^ pr@comviva.com (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/3516883_AE16883_0

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...

Sell by LayBy