Business Daily Media

Men's Weekly

.

Comviva unveils next generation MobiLytix™ Marketing Studio

  • Written by PR Newswire
Comviva unveils next generation MobiLytix™ Marketing Studio

NEW DELHI, Sept. 23, 2021 /PRNewswire/ -- Comviva[1], the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.

The new launch marks an acceleration of the Telecom industry's move towards a technology-led, integrated platform play for digital engagement and customer lifetime value - which is already a key disrupter in other industries.

The new solutions announcements include:

  • Launch of its next generation MobiLytixTM Marketing Studio[2]integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
  • Introduction of a new MobiLytixTM Digital Marketing[3] solution - a customer engagement automation platform for digital channels
  • Major enhancement of the MobiLytixTM Rewards[4] solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Comviva's new MobiLytixTM Marketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale.

Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief Executive Officer at Comviva said, "Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry."

Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at Comviva said, "Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes."

MobiLytix™ is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix™ has a proven track record of customer success.

For further enquiries, please contact:

Sundeep Mehta PR & Corporate Communications Comviva Technologies Ltd. Email: pr@comviva.com[5]

 

References

  1. ^ Comviva (www.comviva.com)
  2. ^ MobiLytixTM Marketing Studio (www.comviva.com)
  3. ^ MobiLytixTM Digital Marketing (www.comviva.com)
  4. ^ MobiLytixTM Rewards (www.comviva.com)
  5. ^ pr@comviva.com (www.prnasia.com)

Read more https://www.prnasia.com/story/archive/3516883_AE16883_0

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy