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The Marketing Society and Ekimetrics Launch ‘The CMO Tension Report’

New report finds the real source of CMO complexity is not external but organisational, reframing modern marketing leadership as, at its core, a decision problem

HONG KONG SAR - Media OutReach Newswire - 7 May 2026 - The Marketing Society, in partnership with marketing effectiveness consultancy Ekimetrics, today launches The CMO Tension Report, a new piece of research drawing on conversations with 14 Chief Marketing Officers (CMOs) and business leaders across Asia-Pacific.

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