Business Daily Media

The Times


.

Wuxi, the Newest UNESCO City of Music, Charms Europe with 2026 Folk Tour

VIENNA, AUSTRIA - Media OutReach Newswire - 27 February 2026 - A high-level cultural delegation from Wuxi, China's renowned "Home of Erhu," has completed a landmark two-week musical tour across Belgium, Germany, Austria, and Hungary.

Featuring an over 80-member ensemble from the Wuxi Cultural Exchange Group, the tour represents the city's most significant international outreach since it was designated a UNESCO Creative City of Music in 2025.

Caption: A standing ovation for the Wuxi Cultural Exchange Group at the Elbphilharmonie Hamburg.
Caption: A standing ovation for the Wuxi Cultural Exchange Group at the Elbphilharmonie Hamburg.

Launched on February 14, the "Chinese Folk Music Odyssey" featured seven major concerts alongside a series of academic and grassroots cultural exchanges. The tour served as a high-level dialogue between the traditional heritage of China's Jiangnan region and the classical musical heartlands of Europe.

The tour opened at the Centre for Fine Arts in Brussels, where a capacity crowd of 2,000 experienced the vibrant Spring Festival Overture. The ensemble presented a "Chinese Music Feast," using traditional instruments to paint an auditory "Jiangnan Scroll" of southern Chinese life. In a poignant finale, Chinese fiddles joined forces with local keyed violins to perform the classic Horse Racing. The fusion of Eastern and Western strings brought tears to the eyes of the Chinese diaspora and earned standing ovations from local attendees.

"The melodies possess both natural charm and profound cultural heritage," noted Belgian music critic Philippe, following six curtain calls. "It is a truly borderless musical exchange."

Beyond the concert halls, the group engaged with European pop culture in the heart of Brussels' Comic Strip district. A "flash mob" titled Tintin's Encounter with Jiangnan Music saw musicians performing alongside iconic murals of Tintin, engaging local youth and residents through social media-friendly cultural interaction.

Caption: Local residents experienced traditional Chinese instruments at the street event.
Caption: Local residents experienced traditional Chinese instruments at the street event.

The journey continued through Germany's elite venues, including Hamburg's Elbphilharmonie and the Tonhalle Düsseldorf, showcasing the technical precision of Chinese folk orchestration. In the Austrian Tyrol, the tour took an improvisational turn as Wuxi musicians performed alongside local artists against the backdrop of the Alps, a live demonstration of the "beauty without borders".

The tour concluded on February 26 in Vienna, where the ensemble hosted the "Dreamy Jiangnan" cultural salon at the Wiener Konzerthaus. The event paired musical performances with an interactive exhibition of Wuxi's intangible cultural heritage, featuring traditional embroidery and clay figurines. The delegation also visited the University of Music and Performing Arts Vienna for the "Jiangnan Charm, Harmonious Resonance" China-Austria Music Exchange event. Through a series of academic dialogues with faculty and students, both sides engaged in a meaningful cultural encounter. These interactions went beyond simple performances, significantly deepening mutual understanding and strengthening the musical ties between East and West.

By integrating the "Voice of China" into the "World Symphony," the Wuxi Cultural Exchange Group has opened a new chapter in Wuxi's enduring musical engagement with the world.
Hashtag: #WuxiInformationOffice

The issuer is solely responsible for the content of this announcement.

News from Asia

CyCraft Technology Positioned as a Pace Setter in the 2026 Gartner® Emerging Market Quadrant for AI Application Security, Startup Vendors

The only vendor in the Pace Setters quadrant and the only Asia-based vendor in the report. CyCraft marks its third major international recognition of 2026TAIPEI, TAIWAN - Media OutReach Newswire -...

L’OCCITANE Introduces "Skin Longevity by Nature", Inspired by 25 Years of Immortelle Research

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin careKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – As skincare conversations evol...

XTransfer Launches Cross-border Payment Service in Chile

UAF registration strengthens compliance footing in Latin AmericaSANTIAGO, CHILE – Media OutReach Newswire – 14 October 2026 – XTransfer, a leading global B2B cross-border trade payment platform, ...

SMS Tan Kiat How, Rosianna Silalahi and Glenda Gloria to speak at PRISM Summit 2026

Senior Minister of State Tan Kiat How to attend as Guest-of-Honour at the 12 November summit, which will bring together leaders from across public relations, journalism, business and technologySING...

Bosideng Makes Official Paris Fashion Week Debut with 50th Anniversary Show "The Bloom"

At the historic Hôtel Pozzo di Borgo, the Chinese downwear brand reimagines winter dressing through craftsmanship and cultural exchange.PARIS, FRANCE – Media OutReach Newswire – 15 October 2026 – ...

Angel Health Releases Psychiatric Consultation Information Covering Private Clinics and Public Referral Arrangements

HONG KONG SAR – Media OutReach Newswire – 15 October 2026 – Angel Health has compiled and released reference information on psychiatric consultations, covering seven specialists providing private ...

FPG Fortune Prime Global Takes Part in Forex Expo Dubai 2026 Alongside AC Milan Activities

DUBAI, UAE - Media OutReach Newswire - 15 October 2026 - FPG Fortune Prime Global (fortuneprime.com) participated in Forex Expo Dubai 2026, held at the Dubai World Trade Centre from 22 to 23 Septe...

De Beers Group and The Government of The Republic of Botswana Extend Partnership with Olympic Champion Letsile Tebogo as Global Ambassador

Three-year partnership celebrates excellence, ambition and Botswana's remarkable development story through natural diamonds.LONDON, UK/ GABORONE, BOTSWANA – Media OutReach Newswire – 15 October 20...

Tune Protect Launches TPXtra, Bringing Customisable Protection, Greater Value, and Ancillary Services into One Digital Ecosystem

New consumer-centric platform gives customers a single digital account for protection, services and lifestyle benefits, supported by a growing ecosystem of merchant partnersKUALA LUMPUR, MALAYSIA -...

Discover Surprising Southern Taiwan: Taiwan Tourism Administration Teams Up with Airlines & Travel Platforms with Multi-Million Rewards for International Travelers

TAIPEI, TAIWAN – Media OutReach Newswire – 15 October 2026 – The Siraya National Scenic Area Administration of the Taiwan Tourism Administration (MOTC) has unveiled its latest international t...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...