Business Daily Media

The Times


.

China's Langzhong Ancient City Extends a Global Invitation to Experience Authentic Festivities

NANCHONG, CHINA - Media OutReach Newswire - 9 February 2026 - On February 4, at a briefing on cultural and tourism activities for the 2026 Spring Festival hosted by the Sichuan Provincial Department of Culture and Tourism, Nanchong City announced an extended Spring Festival holiday (from the eighth day of the twelfth lunar month to the sixteenth day of the first lunar month of the following year, that is, from January 26 to March 4 of the solar calendar), inviting visitors from around the world to Langzhong, known as the "Ancient City of the World and Birthplace of the Spring Festival", to experience the most authentic and abundant traditions of the Chinese Lunar New Year.



The
The "Old Man of the Spring Festival" parades through the streets of Langzhong Ancient City while offering blessings.

The celebrations feature a wide range of programs designed to offer residents and visitors alike an immersive cultural experience. Visitors can explore the "Langzhong Stone Rubbing Exhibition for the Lunar New Year", which showcases precious rubbings of stone inscriptions dating back 1,500 years, and trace the past through their tangible imprints. They may also encounter the "Old Man of the Spring Festival" roaming the streets in traditional costumes to bestow blessings and offer traditional New Year's greetings.

To enrich the visitor experience, the ancient city has curated a wide array of interactive experiences, with millennium-old folk customs unfolding one after another. A vibrant intangible cultural heritage (ICH) market will present more than 40 nationally and provincially recognized ICH items. Visitors can try their hand at crafting delicate shadow puppets or cutting festive paper window decorations. They may also choose to watch a performance of the Ba Commandery Nuo Opera, a representative ICH item of Sichuan Province that blends ancient ritual practices with folk opera and carries a distinctive sense of regional mystique. Running throughout the festive period, the New Year Grand Temple Fair brings together cultural performances, themed exhibitions, and modern recreational attractions. Whether watching the large-scale cultural stage play Legend of Langyuan or experiencing water tours or low-altitude flights, visitors of all ages are sure to be thoroughly entertained.

Crowds fill the streets of Langzhong Ancient City, Langzhong City, Sichuan Province.
Crowds fill the streets of Langzhong Ancient City, Langzhong City, Sichuan Province.

Langzhong's reputation as the "Ancient City of the World and Birthplace of the Spring Festival" stems from Luo Xiahong, an astronomer of the Western Han Dynasty, who compiled the groundbreaking Taichu Calendar here. Luo was the first to incorporate the 24 solar terms into the Chinese calendrical system and to designate the first day of the first lunar month as the official start of the year, thereby establishing the Spring Festival as a fixed annual celebration. For this historic contribution, he is revered as the original "Old Man of the Spring Festival". This calendar profoundly shaped Chinese agriculture and folk life for more than two millennia, securing Langzhong's place as one of the cradles of Spring Festival culture. Today, Langzhong Ancient City stands ready to extend its warmest welcome to every visitor from afar, offering the most authentic New Year customs and the most heartfelt warmth of its people.Hashtag: #NanchongInformationOffice

The issuer is solely responsible for the content of this announcement.

News from Asia

Top Hiring Industries in Singapore for Fresh Graduates: SIM Highlights Where Opportunities Are Emerging

SINGAPORE – Media OutReach Newswire – 11 September 2026 – Fresh graduates entering Singapore's workforce continue to find opportunities across financial and insurance services, professional servic...

A Fresh Start for September: iHerb’s Six Health & Home Reset Essentials

SINGAPORE - Media OutReach Newswire - 11 September 2026 - September offers an opportunity to refresh everyday routines ahead of the busy year-end period. From nutrition and supplements to personal...

Ramco Systems Marks Three Decades in Malaysia at Ramco Now & Next Celebration, Previews New AI-Native Platform

The third rebuild of Ramco’s platform in thirty years, moving enterprise software from a system of record towards a system of intelligence and action KUALA LUMPUR, MALAYSIA - Media OutReach Ne...

Vingroup Rises Nearly 500 Places To Rank Among The World’s Top 350 Companies

HANOI, VIETNAM - Media OutReach Newswire - 11 September 2026 - Vingroup has been ranked 340th in TIME's World's Best Companies 2026, placing the Group among the world's Top 400 companies...

Stephen Nash Joins Clear Street as Chief Business Officer, Global Partnerships

DriveWealth veteran to lead global commercial strategy for Clear Street's embedded brokerage and API businessHONG KONG SAR – Media OutReach Newswire – 11 September 2026 – Clear Street ("Clear Str...

Lee Kum Kee Sauce Strongly Supports Consumer Goods Forum China Day 2026

SHANGHAI, CHINA – Media OutReach Newswire – 11 September 2026 – Lee Kum Kee Sauce ("Lee Kum Kee"), the century-old sauce brand and a member of the Consumer Goods Forum (CGF), actively participated...

IFA 2026 Tech Festival: Global Creator’s Live Exhibition Tour Showcases Diverse Lifestyle Tech Innovations

BERLIN, GERMANY - Media OutReach Newswire - 11 September 2026 - As IFA 2026 officially kicks off, the highly anticipated Tech Festival has made its grand debut at Booth H17 220 in Hall 17...

TCMA Receives Two National Awards, Highlighting Thailand’s Cement Industry Progress Towards Net Zero 2050

BANGKOK, THAILAND - Media OutReach Newswire - 11 September 2026 - Thai Cement Manufacturers Association (TCMA) has received two major national recognitions in 2026, highlighting the progress of T...

Seven Years of Data Raise the Alarm for Shui Hau: WWF-Hong Kong Releases Conservation Report and Hosts Science Forum to Build Consensus on Protecting Horseshoe Crabs and the Sandflat

HONG KONG SAR – Media OutReach Newswire – 11 September 2026 – WWF-Hong Kong (WWF) today released Recommendation Report for Conservation of Shui Hau Sandflat, revealing an alarming trend in one ...

Emblem, Mascot and Theme Slogan of WCH Beijing 27 Unveiled at One-Year Countdown Event

BEIJING, CHINA – Media OutReach Newswire – 11 September 2026 – On 10 September, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) was held in the Golde...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...