Business Blockbuster - Helpng business to be more visible on Google

Business Daily Media


.

The Answer in a tree: Practices of Environmental Governance and Industrial Development in Lankao, Henan

LANKAO, CHINA - Media OutReach Newswire - 5 August 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit took place in Zhengzhou, Henan Province.



image-1.jpeg

Themed Upholding the "Shanghai Spirit" to Build a More Beautiful Home, the summit brought together leading media outlets, prominent think tanks, senior government officials and diplomatic envoys from SCO member states, observer states and dialogue partners, renowned scholars and experts in relevant fields, as well as representatives of the SCO Secretariat and other international and regional organizations.

On July 26, guests traveled to Lankao County, Kaifeng City, for a field visit. They proceeded to Jiaotong Square to hear stories about the Jiaotong Tree,headed to Jiao Yulu Memorial Park for the exhibition showcasing Comrade Jiao Yulu's life and deeds,and departed for Huanghewan (Yellow River Bay) in Dongbatou Town to learn about ecological protection and high-quality development of the Yellow River.At last, guests departed for Guyang Music Town to visit the national musical instrument industry.They were eager to learn how this once impoverished region, long tormented by sandstorms, salinization, and waterlogging, had achieved comprehensive revitalization through environmental governance and industrial development.

Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th
Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th

Decades of relentless effort have forged Lankao's remarkable transformation, a change vividly reflected in each upright paulownia tree.

This is the pulse of the earth.Stretching beneath the vast sky of China, the mighty Yellow River, revered as the Mother River, surges like a dragon, nourishing the root of Chinese civilization.

In Lankao, however, these same torrential waters of the Yellow River, with their relentless floods and windblown sands, also left three natural disasters, sandstorms, saline-alkaline soil, and waterlogging.

When the spring breeze blows across the old course of the Yellow River again, the landscape of Lankao is transformed. An ocean of paulownia trees spreads out into a stretch of vibrant green. With broad-leaved canopies, these tall and straight trees are like immortal monuments standing on the earth, wordlessly telling the name of a pioneer - Jiao Yulu.

One generation plants the trees, under whose shade another generation rests. In 1962, Jiao Yulu, then secretary of the Lankao County Party Committee, led the masses in a battle against three natural disasters. Their ingenious methods—covering sand dunes with excavated silt and planting trees to stabilize moving sands—have found a new life today. The ecological corridor, with a length of more than 1,500 kilometers, and the ecological forest land, covering an area of 200,000 mu, have become the unique "lucid waters and lush mountains" in the plain sandy area.Once endangering the people in Lankao, the three natural disasters—sandstorms, saline-alkaline soil and waterlogging—have now been transformed into ecotourism resources.Tourists can view old photos at the Yellow River Control Memorial Hall, go birdwatching by restored wetlands, and enjoy the rustle of leaves in the paulownia forest.

The paulownia forest is not only a green barrier guarding the homeland, but also breeds vigorous vitality.In Xuchang Village,Guyang Town, people there awaken to the melodious sound of the guzheng and guqin.Once planted to shield against wind and fix the sands, the paulownia trees have now become excellent materials for making Chinese traditional instruments.

Xuchang Village produces over 100,000 units of guzheng and guqin annually, generating 150 million yuan (CNY) in output value. With the help of e-commerce, the products are not only sold well across the country, but also exported to more than 10 countries and regions, including Japan and the United States. From a poverty-stricken village in the past to a prosperous village nowadays, the paulownia tree has witnessed the remarkable transformation of Xuchang Village.

Meanwhile, in the home-furnishing industrial park, leading enterprises such as Sofia and TATA Wood Door have taken root. These "singing woods" have been transformed from "timber worth dozens of yuan" into a modern home-furnishing industry with a production and operation income of more than 50 billion yuan(CNY). Paulownia has become the economic pillar of Lankao, and the furniture produced is shipped from Lankao to many cities across the country.

The gifts of this land extend far beyond this. The once barren saline-alkali soil are now planted with melt-in-your-mouth and sweet salt-tolerant sweet potatoes, juicy honey melons, and plump peanuts. These characteristic agricultural products have not only become the "New Three Treasures" of Lankao, but also a powerful new engine for boosting farmers' incomes

The economic development has changed the local people's way of life, and there are many such changes. In terms of education, finance, culture, science and technology, ecology and transportation, the brand-new Lankao is increasingly capturing the world's attention.

In the sunlight, the vast fields of photovoltaic panels shimmer like a blue ocean.

In the fields, the modern wind turbines, stand tall and upright, their blades turning steadily in the breeze, generating clean energy that meets the local electricity demand and is transmitted to other regions.

The construction of high-standard farmland has been comprehensively promoted.The former saline-alkali land has now become ten thousand mu of fertile farmland.

Through the exploration of "5G + smart agriculture", Lankao has realized the transformation from "relying on the weather for food" to tech-driven harvests. The grain yields climb steadily. The Harvest Festival brims with stories of the smart farming. On the land of Lankao, the beautiful picture of fertile farmland is slowly unfolding with "villages in the fields, fields among the villages, and villages and fields as one".

From the paulownia tree planted by Jiao Yulu to the comprehensive revitalization of Lankao today, this is a history of struggle, and also a legend of moving from desolation and poverty to fertility and prosperity .

The vitality of a tree lies in taking root downward and growing upward; the vitality of a city lies in transforming the sand of suffering into the light of hope. This is the answer that Lankao has given to the world.

Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of Asia Center for Studies and Translation from Egypt, expressed during his visit that he was deeply impressed by China's achievements in poverty alleviation. He stated that ​Lankao's remarkable development through initiatives like afforestation​ was precisely why he chose to visit, adding that such experiences ​hold invaluable lessons for his own country.
Hashtag: #Lankao #Henan

The issuer is solely responsible for the content of this announcement.

News from Asia

Ayam Brand™ Nurtures Healthier Futures with #AyamBersamaMu: Bekal Sihat Masa Depan

The CSR initiative promotes healthier habits among school children through nutrition education, practical food skills, and sustainability, alongside nationwide food donations to orphanages and welf...

Huawei Launches LUTERRA® S2, Redefining the Future of Residential Energy Systems with Three Ultimate Innovations

PALMA, SPAIN – Media OutReach Newswire – 11 November 2026 - Huawei announced the launch of HUAWEI LUTERRA S2, an all-in-one residential energy system that integrates a hybrid inverter, storage, an...

The 27th China International Education Annual Conference held a cloud dialogue, where Yin Yuzhen and Saikaos discussed the exchange of folk ecological education

BEIJING, CHINA – Media OutReach Newswire – 11 November 2026 – The 27th China Annual Conference & Expo for International Education (CACIE) hosted a "CACIE Talk" session in Beijing on October 30...

ATI Secures Manila South Harbour Concession Renewal To 2063

Renewal provides long-term certainty for ATI to advance investment in port modernisation, innovation and sustainable infrastructureMANILA, PHILIPPINES – Media OutReach Newswire – 12 November 2026 ...

Somerset Clarke Quay Singapore To Open On 15 December 2026, As A New Global Flagship For The Somerset Brand

The new flagship property will showcase Somerset's signature approach to harmonious living through active wellness integration, family discovery, and destination-led experiences. SINGAPORE – M...

Ride, eat and save: foodpanda teams up with HelloRide to bring everyday perks to Singaporeans

The partnership connects everyday mobility with food and grocery delivery, giving eligible users more ways to enjoy the convenience of both platformsSINGAPORE – Media OutReach Newswire – 12 Novemb...

SEVENTEEN’s JEONGHAN X JOSHUA Partner With ENYA MUSIC as Global Brand Ambassadors for DREAMSCAPE Collection

The duo JxJ’s co-branded ENYA MUSIC smart instrument series is now available for global pre-order.SHENZHEN, CHINA – Media OutReach Newswire – 12 November 2026 – The core voices behind SEVENTEEN's ...

Hongkong Land Unveils LANDMARK Orchard as New Name for Wheelock Place

HONG KONG SAR / SINGAPORE – Media OutReach Newswire – 12 November 2026 – Hongkong Land Holdings Limited ("Hongkong Land" or "the Group") today announced that LANDMARK Orchard will be the new name...

HEIDELBERG sees sequential improvement in business performance in a challenging geopolitical environment

Incoming orders high in second quarter of financial year 2026/2027 and around 3 percent higher after six months compared with equivalent period of previous year Sequential increas...

Hong Kong Disneyland Welcomes International Tennis Stars from Hong Kong Tennis Open 2026

HONG KONG SAR - Media OutReach Newswire - 12 November 2026 - Hong Kong Disneyland Resort (HKDL) welcomed international tennis players during their time in the city. Through a festival activation a...

Why the secrecy around car insurance?

Every year, millions of Australians receive their car insurance renewal and promise themselves they’ll look at it properly later. Then life gets in ...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...