Business Daily Media

The Times


.

The Answer in a tree: Practices of Environmental Governance and Industrial Development in Lankao, Henan

LANKAO, CHINA - Media OutReach Newswire - 5 August 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit took place in Zhengzhou, Henan Province.



image-1.jpeg

Themed Upholding the "Shanghai Spirit" to Build a More Beautiful Home, the summit brought together leading media outlets, prominent think tanks, senior government officials and diplomatic envoys from SCO member states, observer states and dialogue partners, renowned scholars and experts in relevant fields, as well as representatives of the SCO Secretariat and other international and regional organizations.

On July 26, guests traveled to Lankao County, Kaifeng City, for a field visit. They proceeded to Jiaotong Square to hear stories about the Jiaotong Tree,headed to Jiao Yulu Memorial Park for the exhibition showcasing Comrade Jiao Yulu's life and deeds,and departed for Huanghewan (Yellow River Bay) in Dongbatou Town to learn about ecological protection and high-quality development of the Yellow River.At last, guests departed for Guyang Music Town to visit the national musical instrument industry.They were eager to learn how this once impoverished region, long tormented by sandstorms, salinization, and waterlogging, had achieved comprehensive revitalization through environmental governance and industrial development.

Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th
Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th

Decades of relentless effort have forged Lankao's remarkable transformation, a change vividly reflected in each upright paulownia tree.

This is the pulse of the earth.Stretching beneath the vast sky of China, the mighty Yellow River, revered as the Mother River, surges like a dragon, nourishing the root of Chinese civilization.

In Lankao, however, these same torrential waters of the Yellow River, with their relentless floods and windblown sands, also left three natural disasters, sandstorms, saline-alkaline soil, and waterlogging.

When the spring breeze blows across the old course of the Yellow River again, the landscape of Lankao is transformed. An ocean of paulownia trees spreads out into a stretch of vibrant green. With broad-leaved canopies, these tall and straight trees are like immortal monuments standing on the earth, wordlessly telling the name of a pioneer - Jiao Yulu.

One generation plants the trees, under whose shade another generation rests. In 1962, Jiao Yulu, then secretary of the Lankao County Party Committee, led the masses in a battle against three natural disasters. Their ingenious methods—covering sand dunes with excavated silt and planting trees to stabilize moving sands—have found a new life today. The ecological corridor, with a length of more than 1,500 kilometers, and the ecological forest land, covering an area of 200,000 mu, have become the unique "lucid waters and lush mountains" in the plain sandy area.Once endangering the people in Lankao, the three natural disasters—sandstorms, saline-alkaline soil and waterlogging—have now been transformed into ecotourism resources.Tourists can view old photos at the Yellow River Control Memorial Hall, go birdwatching by restored wetlands, and enjoy the rustle of leaves in the paulownia forest.

The paulownia forest is not only a green barrier guarding the homeland, but also breeds vigorous vitality.In Xuchang Village,Guyang Town, people there awaken to the melodious sound of the guzheng and guqin.Once planted to shield against wind and fix the sands, the paulownia trees have now become excellent materials for making Chinese traditional instruments.

Xuchang Village produces over 100,000 units of guzheng and guqin annually, generating 150 million yuan (CNY) in output value. With the help of e-commerce, the products are not only sold well across the country, but also exported to more than 10 countries and regions, including Japan and the United States. From a poverty-stricken village in the past to a prosperous village nowadays, the paulownia tree has witnessed the remarkable transformation of Xuchang Village.

Meanwhile, in the home-furnishing industrial park, leading enterprises such as Sofia and TATA Wood Door have taken root. These "singing woods" have been transformed from "timber worth dozens of yuan" into a modern home-furnishing industry with a production and operation income of more than 50 billion yuan(CNY). Paulownia has become the economic pillar of Lankao, and the furniture produced is shipped from Lankao to many cities across the country.

The gifts of this land extend far beyond this. The once barren saline-alkali soil are now planted with melt-in-your-mouth and sweet salt-tolerant sweet potatoes, juicy honey melons, and plump peanuts. These characteristic agricultural products have not only become the "New Three Treasures" of Lankao, but also a powerful new engine for boosting farmers' incomes

The economic development has changed the local people's way of life, and there are many such changes. In terms of education, finance, culture, science and technology, ecology and transportation, the brand-new Lankao is increasingly capturing the world's attention.

In the sunlight, the vast fields of photovoltaic panels shimmer like a blue ocean.

In the fields, the modern wind turbines, stand tall and upright, their blades turning steadily in the breeze, generating clean energy that meets the local electricity demand and is transmitted to other regions.

The construction of high-standard farmland has been comprehensively promoted.The former saline-alkali land has now become ten thousand mu of fertile farmland.

Through the exploration of "5G + smart agriculture", Lankao has realized the transformation from "relying on the weather for food" to tech-driven harvests. The grain yields climb steadily. The Harvest Festival brims with stories of the smart farming. On the land of Lankao, the beautiful picture of fertile farmland is slowly unfolding with "villages in the fields, fields among the villages, and villages and fields as one".

From the paulownia tree planted by Jiao Yulu to the comprehensive revitalization of Lankao today, this is a history of struggle, and also a legend of moving from desolation and poverty to fertility and prosperity .

The vitality of a tree lies in taking root downward and growing upward; the vitality of a city lies in transforming the sand of suffering into the light of hope. This is the answer that Lankao has given to the world.

Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of Asia Center for Studies and Translation from Egypt, expressed during his visit that he was deeply impressed by China's achievements in poverty alleviation. He stated that ​Lankao's remarkable development through initiatives like afforestation​ was precisely why he chose to visit, adding that such experiences ​hold invaluable lessons for his own country.
Hashtag: #Lankao #Henan

The issuer is solely responsible for the content of this announcement.

News from Asia

Hotel in Bugis Singapore: Where to Stay for Culture, Dining and Heritage

SINGAPORE - Media OutReach Newswire - 8 July 2026 - For travellers searching for a luxury hotel in Bugis Singapore, Frasers House, a Luxury Collection Hotel, Singapore offers a refined base for c...

Cantonese Restaurant Singapore: Refined Fine Dining at Man Fu Yuan

SINGAPORE - Media OutReach Newswire - 8 July 2026 - For diners searching for a refined Cantonese restaurant in Singapore, Man Fu Yuan offers an elegant destination for Cantonese fine dining, premi...

Brigadier General Mikee Romero Honored As Outstanding Leader in Asia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 July 2026 - Philippine Air Force Reserve Brigadier General Michael "Mikee" L. Romero, who heads Mikro-Tech Capital Inc., has been recognized as...

Hong Kong SMEs Face "Triple Squeeze" from Rising Costs, Weak Demand and Interest Rates Fluctuations, Dah Sing Bank Survey

Consumption Outflow Continues to Weigh on Revenues As Local Business Environment Enters Adjustment PhaseHONG KONG SAR - Media OutReach Newswire - 8 July 2026 - Dah Sing Bank, Limited ("Dah Sing Ba...

Argent Plastic Surgery Relocates to Larger Clinic in Mount Alvernia

On its third anniversary, Argent Plastic Surgery has moved into a larger, purpose-built clinic dedicated to the comfort of its patients, with particular care for its youngest.SINGAPORE - Media Out...

Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals

92% of Singapore consumers silently disengage when brand believability is lost Only 5.9%% would post about a negative brand experience on social media Singapore emerges ...

Aurora Mobile's EngageLab Showcases AI-First Omnichannel Customer Engagement Solutions at The MarTech Summit Hong Kong

HONG KONG SAR - Media OutReach Newswire - 8 July 2026 - Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and ma...

Thailand Approves $1.99 Billion in New Investment, Led by AI and Advanced Electronics

BANGKOK, THAILAND - Media OutReach Newswire - 8 July 2026 - Thailand has approved nine major investment projects worth a combined USD 1.99 billion (66.3 billion baht) in high-value sectors, includ...

Genetic Study Reveals Multiple Introductions and Human-Mediated Spread of Invasive Blackchin Tilapia in Thailand

BANGKOK, THAILAND - Media OutReach Newswire - 8 July 2026 - Researchers from Aquatic Resources Research Institute (ARRI), Faculty of Science, Chulalongkorn University have recently uncovered new g...

CUKTECH Hosts Its First "Charge & Connect" Event, Officially Strengthening Its Presence In Vietnam’s Technology Market

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 8 July 2026 - Technology brand CUKTECH successfully hosted its first "Charge & Connect" event at The VIBES Events & Dining, officia...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...