Business Daily Media

The Times


.

The Answer in a tree: Practices of Environmental Governance and Industrial Development in Lankao, Henan

LANKAO, CHINA - Media OutReach Newswire - 5 August 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit took place in Zhengzhou, Henan Province.



image-1.jpeg

Themed Upholding the "Shanghai Spirit" to Build a More Beautiful Home, the summit brought together leading media outlets, prominent think tanks, senior government officials and diplomatic envoys from SCO member states, observer states and dialogue partners, renowned scholars and experts in relevant fields, as well as representatives of the SCO Secretariat and other international and regional organizations.

On July 26, guests traveled to Lankao County, Kaifeng City, for a field visit. They proceeded to Jiaotong Square to hear stories about the Jiaotong Tree,headed to Jiao Yulu Memorial Park for the exhibition showcasing Comrade Jiao Yulu's life and deeds,and departed for Huanghewan (Yellow River Bay) in Dongbatou Town to learn about ecological protection and high-quality development of the Yellow River.At last, guests departed for Guyang Music Town to visit the national musical instrument industry.They were eager to learn how this once impoverished region, long tormented by sandstorms, salinization, and waterlogging, had achieved comprehensive revitalization through environmental governance and industrial development.

Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th
Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th

Decades of relentless effort have forged Lankao's remarkable transformation, a change vividly reflected in each upright paulownia tree.

This is the pulse of the earth.Stretching beneath the vast sky of China, the mighty Yellow River, revered as the Mother River, surges like a dragon, nourishing the root of Chinese civilization.

In Lankao, however, these same torrential waters of the Yellow River, with their relentless floods and windblown sands, also left three natural disasters, sandstorms, saline-alkaline soil, and waterlogging.

When the spring breeze blows across the old course of the Yellow River again, the landscape of Lankao is transformed. An ocean of paulownia trees spreads out into a stretch of vibrant green. With broad-leaved canopies, these tall and straight trees are like immortal monuments standing on the earth, wordlessly telling the name of a pioneer - Jiao Yulu.

One generation plants the trees, under whose shade another generation rests. In 1962, Jiao Yulu, then secretary of the Lankao County Party Committee, led the masses in a battle against three natural disasters. Their ingenious methods—covering sand dunes with excavated silt and planting trees to stabilize moving sands—have found a new life today. The ecological corridor, with a length of more than 1,500 kilometers, and the ecological forest land, covering an area of 200,000 mu, have become the unique "lucid waters and lush mountains" in the plain sandy area.Once endangering the people in Lankao, the three natural disasters—sandstorms, saline-alkaline soil and waterlogging—have now been transformed into ecotourism resources.Tourists can view old photos at the Yellow River Control Memorial Hall, go birdwatching by restored wetlands, and enjoy the rustle of leaves in the paulownia forest.

The paulownia forest is not only a green barrier guarding the homeland, but also breeds vigorous vitality.In Xuchang Village,Guyang Town, people there awaken to the melodious sound of the guzheng and guqin.Once planted to shield against wind and fix the sands, the paulownia trees have now become excellent materials for making Chinese traditional instruments.

Xuchang Village produces over 100,000 units of guzheng and guqin annually, generating 150 million yuan (CNY) in output value. With the help of e-commerce, the products are not only sold well across the country, but also exported to more than 10 countries and regions, including Japan and the United States. From a poverty-stricken village in the past to a prosperous village nowadays, the paulownia tree has witnessed the remarkable transformation of Xuchang Village.

Meanwhile, in the home-furnishing industrial park, leading enterprises such as Sofia and TATA Wood Door have taken root. These "singing woods" have been transformed from "timber worth dozens of yuan" into a modern home-furnishing industry with a production and operation income of more than 50 billion yuan(CNY). Paulownia has become the economic pillar of Lankao, and the furniture produced is shipped from Lankao to many cities across the country.

The gifts of this land extend far beyond this. The once barren saline-alkali soil are now planted with melt-in-your-mouth and sweet salt-tolerant sweet potatoes, juicy honey melons, and plump peanuts. These characteristic agricultural products have not only become the "New Three Treasures" of Lankao, but also a powerful new engine for boosting farmers' incomes

The economic development has changed the local people's way of life, and there are many such changes. In terms of education, finance, culture, science and technology, ecology and transportation, the brand-new Lankao is increasingly capturing the world's attention.

In the sunlight, the vast fields of photovoltaic panels shimmer like a blue ocean.

In the fields, the modern wind turbines, stand tall and upright, their blades turning steadily in the breeze, generating clean energy that meets the local electricity demand and is transmitted to other regions.

The construction of high-standard farmland has been comprehensively promoted.The former saline-alkali land has now become ten thousand mu of fertile farmland.

Through the exploration of "5G + smart agriculture", Lankao has realized the transformation from "relying on the weather for food" to tech-driven harvests. The grain yields climb steadily. The Harvest Festival brims with stories of the smart farming. On the land of Lankao, the beautiful picture of fertile farmland is slowly unfolding with "villages in the fields, fields among the villages, and villages and fields as one".

From the paulownia tree planted by Jiao Yulu to the comprehensive revitalization of Lankao today, this is a history of struggle, and also a legend of moving from desolation and poverty to fertility and prosperity .

The vitality of a tree lies in taking root downward and growing upward; the vitality of a city lies in transforming the sand of suffering into the light of hope. This is the answer that Lankao has given to the world.

Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of Asia Center for Studies and Translation from Egypt, expressed during his visit that he was deeply impressed by China's achievements in poverty alleviation. He stated that ​Lankao's remarkable development through initiatives like afforestation​ was precisely why he chose to visit, adding that such experiences ​hold invaluable lessons for his own country.
Hashtag: #Lankao #Henan

The issuer is solely responsible for the content of this announcement.

News from Asia

Awards Sweep Reflects OR's 'Empowering All Toward Inclusive Growth' Vision in Action Across Business and Society

PTT Oil and Retail Business Public Company Limited secured 12 awards across international, industry and consumer sectors in 2026, reflecting broad recognition of its vision to link business growth ...

1win Charity Directs Over $170,000 to Charitable Purposes in India

NEW DELHI, INDIA – Media OutReach Newswire – 2 October 2026 – 1win Charity continues to expand its community initiatives across India, directing more than $170,000 to projects supporting elderly ...

DP World Expands Contract Logistics Network in Thailand with New Bang Na Distribution Centre

New 10,000-square-metre distribution centre supports high-value and time-sensitive supply chains, connecting Greater Bangkok with Laem Chabang Port and manufacturing centres in Thailand’s Eastern E...

MSIG Malaysia Reinforces Long-Term Commitment to Community Resilience Through Partnership with Epic Homes

Initiative combines housing support with fire insurance protection to provide greater financial security for Orang Asli familiesKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 2 October 2026 – ...

PRECISE and Temus establish Joint Innovation Centre to advance precision health in Singapore

Five-year collaboration will build the technology, data, and delivery capabilities needed to translate genomic research into real-world healthcare applications under Singapore's National Precision ...

Tennor Global takes 65% stake in Alpha Energy's new international arm

Houston-based Alpha Energy forms Alpha Energy International to acquire and modernise mature oil fields; Tennor provides $500 million funding facilityHOUSTON, US – Media OutReach Newswire – 2 Octob...

US$136.3 billion investment wave opens a historic opportunity for Vietnam’s energy equipment market

HANOI, VIETNAM – Media OutReach Newswire – 2 October 2026 – A US$136.3 billion investment pipeline for power generation and grids to 2030 is opening a new race in technology, equipment and supply...

Far East Organization Unveils The Serra Residences

A Rare Freehold Home in Novena, District 11 SINGAPORE – Media OutReach Newswire – 2 October 2026 – Far East Organization (远东机构) announces the unveiling of The Serra Residences, a new 28-storey...

UstarPay to Co-Host TOKEN2049 Singapore Networking Event with BitGo and HashKey Cloud

HONG KONG SAR - Media OutReach Newswire - 2 October 2026 - UstarPay announced that it will co-host "Token2049 Networking Event with BitGo, HashKey & UstarPay" with BitGo and HashKey Cloud dur...

Decoding Rural China's Governance: How six villages turn viral fame into shared prosperity

BEIJING, CHINA – Media OutReach Newswire – 2 October 2026 – People's Daily's video series Decoding Rural China's Governance, which explores grassroots governance and rural development in differen...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...