Business Daily Media

Men's Weekly

.

Tourism Promotions Board (TPB) Philippines celebrates milestones, thanks media and content creators at annual Pasasalamat event

2024 was a groundbreaking year of achievements for Philippine tourism promotions

MANILA, PHILIPPINES - Media OutReach Newswire - 27 January 2025 - The Tourism Promotions Board (TPB) Philippines kicked off 2025 with its annual Pasasalamat event on January 27th at the historic Centro de Turismo Intramuros.

Celebrating the vital role of media professionals and content creators, the evening reflected on TPB's key achievements and milestones in tourism promotion.

2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.
2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles shared impressive stats: in 2024, the agency generated over PHP 11.3 billion in sales leads, a 44.8% increase from the year before. Global travel fairs like ITB Berlin and the World Travel Market in London contributed PHP 918 million in leads, while strategic partnerships with media outlets like GMA7, ABS-CBN, CNN, Bloomberg, and Euronews added PHP 1.44 billion in media values.

“Pasasalamat is our way of recognizing the invaluable contributions of our communication partners and stakeholders in helping us share the wonders of the Philippines,” said Nograles. “Through your dedication, we’ve reached new heights and inspired travelers to explore our country.”

Stars such as Timothy Granaderos from 13 Reasons Why, Nico Santos from Crazy Rich Asians, Broadway’s Aladdin star Josh de la Cruz, and Korean actor Kim Ji Soo were lauded for their significant contributions to elevating the Philippines’ global presence. Renowned music icons like LANY were also celebrated for fostering the vibe of a transformative and vibrant cultural hotspot.

Likewise, the TPB’s Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and CALABARZON in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.

At the tail end of her presentation, Nograles also shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. This global platform presents a unique opportunity to showcase the Philippines’ rich tourism offerings, attract sustainable investments, and drive economic growth.

As the country steps confidently into 2025, the TPB’s unwavering commitment to innovation, collaboration, and sustainable tourism continues to lay the foundation for a thriving industry, poised to inspire the world, invite travelers and investors alike to experience the many reasons to love the Philippines.
Hashtag: #LoveThePhilippines




The issuer is solely responsible for the content of this announcement.

About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) Philippines exists to market and promote the Philippines domestically and internationally in key markets including South Korea, Japan, the United States, Canada, Australia, China, Taiwan, Singapore, the United Kingdom, Malaysia, India, Germany, and Hong Kong as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts, and investments to the country.

News from Asia

Cushman & Wakefield and Corenet Global Release New Survey Results On "What Occupiers Want"

Cost remains king, but talent, flexibility, and service are reshaping real estate strategy globally HONG KONG SAR - Media OutReach Newswire - 2 July 2025 - Cushman & Wakefield (NYSE: CWK), in ...

Chubb Life Hong Kong Launches Chubb 1792 Club: A New Era in Tailored Wealth Management Services

With a legacy of excellence, expertise, and a bold vision, Chubb Life HK is meeting rising demand for sophisticated, future-focused financial planning through bespoke legacy and wealth solutions HO...

Octa broker's take on the upcoming NFP report

KUALA LUMPUR - Media OutReach Newswire - 2 July 2025 - This Thursday at 12:30 p.m. UTC, the U.S. Bureau of Labor Statistics will release its highly anticipated Nonfarm Payroll (NFP) report...

OneMagnify India earns Best Place to Work certification for the fourth consecutive year

CHENNAI, INDIA - Media OutReach Newswire - 2 July 2025 - OneMagnify, a global leader in marketing, data, and technology solutions, has once again been recognized as a Best Place to Work in India ...

BeauEver Secures NZ Prime Minister’s Support in Historic China Summit to Accelerate Global Skincare Expansion

SHANGHAI, CHINA - Media OutReach Newswire - 2 July 2025 - At the 2025 China–New Zealand Trade Innovation Summit, New Zealand Prime Minister, the Right Hon. Christopher Luxon, witnessed the officia...

Central Europe Technologies recognized as one of the Best Places to Work in Romania for 2025

BUCHAREST, ROMANIA - Media OutReach Newswire - 2 July 2025 – Central Europe Technologies has been officially recognized as one of the Best Places to Work in Romania for 2025. Central Europe Techno...

CDNetworks Selected as Strategic Partner by Petrolimex Aviation to Bolster Cybersecurity with AI-Powered Cloud Platform

SINGAPORE - Media OutReach Newswire - 3 July 2025 - CDNetworks, the APAC-leading network to deliver edge as a service, today announced that Petrolimex Aviation, a major provider of aviation fuel...

Trade Crypto Without Purchasing It: Octa Broker About Crypto-CFDs

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 July 2025 - Crypto volatility poses both potentially spectacular possibilities and enormous risks. For example, by investing in crypto assets o...

Tia Lee Graces the Cover of ELLE Malaysia: A Journey of Empowerment, Evolution, and Expression

HONG KONG SAR - Media OutReach Newswire - 3 July 2025 - Global fashion and music icon Tia Lee (Lee Yu Fen) takes center stage on the cover of ELLE Malaysia, where she reflects on her multifaceted ...

Porsche Design Tower Bangkok Offers a Culinary Voyage into Iconic Living

STUTTGART, GERMANY / HONG KONG SAR - Media OutReach Newswire - 25 June 2025 - Porsche Design Tower Bangkok hosted an exclusive dinner event in a private estate villa in Hong Kong, offering esteeme...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Sell by LayBy