Business Daily Media

Men's Weekly

.

Tourism Promotions Board (TPB) Philippines celebrates milestones, thanks media and content creators at annual Pasasalamat event

2024 was a groundbreaking year of achievements for Philippine tourism promotions

MANILA, PHILIPPINES - Media OutReach Newswire - 27 January 2025 - The Tourism Promotions Board (TPB) Philippines kicked off 2025 with its annual Pasasalamat event on January 27th at the historic Centro de Turismo Intramuros.

Celebrating the vital role of media professionals and content creators, the evening reflected on TPB's key achievements and milestones in tourism promotion.

2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.
2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles shared impressive stats: in 2024, the agency generated over PHP 11.3 billion in sales leads, a 44.8% increase from the year before. Global travel fairs like ITB Berlin and the World Travel Market in London contributed PHP 918 million in leads, while strategic partnerships with media outlets like GMA7, ABS-CBN, CNN, Bloomberg, and Euronews added PHP 1.44 billion in media values.

“Pasasalamat is our way of recognizing the invaluable contributions of our communication partners and stakeholders in helping us share the wonders of the Philippines,” said Nograles. “Through your dedication, we’ve reached new heights and inspired travelers to explore our country.”

Stars such as Timothy Granaderos from 13 Reasons Why, Nico Santos from Crazy Rich Asians, Broadway’s Aladdin star Josh de la Cruz, and Korean actor Kim Ji Soo were lauded for their significant contributions to elevating the Philippines’ global presence. Renowned music icons like LANY were also celebrated for fostering the vibe of a transformative and vibrant cultural hotspot.

Likewise, the TPB’s Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and CALABARZON in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.

At the tail end of her presentation, Nograles also shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. This global platform presents a unique opportunity to showcase the Philippines’ rich tourism offerings, attract sustainable investments, and drive economic growth.

As the country steps confidently into 2025, the TPB’s unwavering commitment to innovation, collaboration, and sustainable tourism continues to lay the foundation for a thriving industry, poised to inspire the world, invite travelers and investors alike to experience the many reasons to love the Philippines.
Hashtag: #LoveThePhilippines




The issuer is solely responsible for the content of this announcement.

About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) Philippines exists to market and promote the Philippines domestically and internationally in key markets including South Korea, Japan, the United States, Canada, Australia, China, Taiwan, Singapore, the United Kingdom, Malaysia, India, Germany, and Hong Kong as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts, and investments to the country.

News from Asia

Sentorise Launches the 12.8V 100AH Group31: Reliable, Sustainable Power for Europe

BERLIN, GERMANY - Media OutReach Newswire - 16 October 2025 - Sentorise has launched its 12.8V 100Ah Group 31 LiFePO₄ battery in Europe, providing a reliable power solution for RV travelers, off-g...

Super Property Pro (SPP) Officially Launches Cloud-Based Real Estate System

Streamlined Property Listing Management to Help Agents Close Deals Faster HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Super Property Pro (SPP), a PropTech company dedicated to empo...

HKSTP x Tatler Fire Up the Hong Kong Founder’s Spirit with Steven Bartlett, host of 'The Diary of a CEO' Podcast

Hong Kong startups and business leaders join renowned entrepreneur on his first Asia tour to explore the mindset behind successful founders HONG KONG SAR - Media OutReach Newswire - 30 September 2...

Bridge Data Centres Becomes Eastwater-Stecon Utilities First Data Centre Client

BDC secures sustainable industrial water supply for new campus in Chonburi through partnership with EWS BANGKOK, THAILAND - Media OutReach Newswire - 16 October 2025 - Bridge Data Centres (T...

Prudential NextGen Aces featured Exclusive On-Court Session and Panel Series with tennis icons Andre Agassi and Aryna Sabalenka

HONG KONG SAR - Media OutReach Newswire - 15 October 2025 - Prudential plc ('Prudential'), a leading life and health insurer and asset manager, today hosted the Prudential NextGen Aces, an event t...

FEV expands portfolio with advanced robotics and bundles expertise for sustainable and economical applications

AACHEN, GERMANY - Newsaktuell - 16 October 2025 - Technological advances in artificial intelligence and humanoid robotics are opening up new potential for commercial applications. In parallel, requ...

The 3rd Liangzhu Forum to Open in China’s Hangzhou to Highlight Harmonious Civilization Interplay

HANGZHOU, CHINA - Media OutReach Newswire - 16 October 2025 - From October 18 to 20, the 3rd Liangzhu Forum will be held in Hangzhou, capital city of east China's Zhejiang Province, when the profo...

Street Showdown. Seven Title-Contending Lineups Converge on Beijing for GT World Challenge Asia Season Finale

BEIJING, CHINA - Media OutReach Newswire - 16 October 2025 - This weekend, the 2025 Fanatec GT World Challenge Asia powered by AWS heads to Beijing for its season-ending showdown, where seven driv...

Kling AI Redefines Content Creation with AI-Powered Films at MIPCOM Cannes

CANNES, FRANCE - Media OutReach Newswire - 16 October 2025 - Kling AI, the AI-powered creative platform from Kuaishou Technology, made a compelling debut at MIPCOM Cannes, the premier gathering o...

OPPO Find X9 Series to Launch Globally, Set to Redefine Mobile Imaging

SHENZHEN, CHINA - Media OutReach Newswire - 16 October 2025 - OPPO, the world's leading smart device brand, today announced the global launch of its latest flagship Find X9 Series following the pr...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...