Business Daily Media

The Times Real Estate

.

Tourism Promotions Board (TPB) Philippines celebrates milestones, thanks media and content creators at annual Pasasalamat event

2024 was a groundbreaking year of achievements for Philippine tourism promotions

MANILA, PHILIPPINES - Media OutReach Newswire - 27 January 2025 - The Tourism Promotions Board (TPB) Philippines kicked off 2025 with its annual Pasasalamat event on January 27th at the historic Centro de Turismo Intramuros.

Celebrating the vital role of media professionals and content creators, the evening reflected on TPB's key achievements and milestones in tourism promotion.

2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.
2024 milestones of TPB Philippines include generating PHP 11.3 billion in tourism sales leads, securing PHP 918 million in leads through global travel fairs like ITB Berlin and World Travel Market (WTM) London, and achieving PHP 1.44 billion in media values through strategic media partnerships.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles shared impressive stats: in 2024, the agency generated over PHP 11.3 billion in sales leads, a 44.8% increase from the year before. Global travel fairs like ITB Berlin and the World Travel Market in London contributed PHP 918 million in leads, while strategic partnerships with media outlets like GMA7, ABS-CBN, CNN, Bloomberg, and Euronews added PHP 1.44 billion in media values.

“Pasasalamat is our way of recognizing the invaluable contributions of our communication partners and stakeholders in helping us share the wonders of the Philippines,” said Nograles. “Through your dedication, we’ve reached new heights and inspired travelers to explore our country.”

Stars such as Timothy Granaderos from 13 Reasons Why, Nico Santos from Crazy Rich Asians, Broadway’s Aladdin star Josh de la Cruz, and Korean actor Kim Ji Soo were lauded for their significant contributions to elevating the Philippines’ global presence. Renowned music icons like LANY were also celebrated for fostering the vibe of a transformative and vibrant cultural hotspot.

Likewise, the TPB’s Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and CALABARZON in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.

At the tail end of her presentation, Nograles also shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. This global platform presents a unique opportunity to showcase the Philippines’ rich tourism offerings, attract sustainable investments, and drive economic growth.

As the country steps confidently into 2025, the TPB’s unwavering commitment to innovation, collaboration, and sustainable tourism continues to lay the foundation for a thriving industry, poised to inspire the world, invite travelers and investors alike to experience the many reasons to love the Philippines.
Hashtag: #LoveThePhilippines




The issuer is solely responsible for the content of this announcement.

About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) Philippines exists to market and promote the Philippines domestically and internationally in key markets including South Korea, Japan, the United States, Canada, Australia, China, Taiwan, Singapore, the United Kingdom, Malaysia, India, Germany, and Hong Kong as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts, and investments to the country.

News from Asia

Shaping The Future: Celebrating Women In Technology This International Women’s Day

SINGAPORE - Media OutReach Newswire - 8 March 2025 – This International Women's Day, with its powerful theme of "For ALL women and girls: Rights. Equality. Empowerment," it's important to reflect...

Octa broker receives the 'Best use of AI in fintech' award

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 March 2025 - OctaTrader, Octa broker's proprietary trading platform, was recently awarded for the 'Best Use of AI in Fintech 2025' by Global Bu...

Fundamental Analysis in Trading: How Economic Indicators Shape Market Decisions – Insights from Octa Broker

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 9 March 2025 - In 2025, global markets are navigating a phase of economic uncertainty as potential inflationary pressures induced by trade tariff...

JustMarkets Sets New Mobile Trading Standards After 10 months of Launch

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 10 March 2025 - Since June 2024, JustMarkets, a globally recognized broker, has completely transformed its mobile app for traders to access m...

Good Farmer Launches Website: Family-Approved Fresh Food Delivered

SINGAPORE - Media OutReach Newswire - 10 March 2025 - Singapore-based family-run farm and online grocery store, Good Farmer, has officially launched its new grocery shopping website. With a focus...

WRISE Group Charts New Growth Path with Office Launch for WRISE Academy in Shenzhen

Aims to achieve wealth inheritance and nurture industry talent as well as tap the growth opportunities of the GBA HONG KONG SAR - Media OutReach Newswire - 10 March 2025 - WRISE Group ("WRISE" o...

Creative Schools Continuum Launches Anniversary Celebrations with Charity Walk

HONG KONG SAR - Media OutReach Newswire - 10 March 2025 - On 16 February 2025, more than 800 people gathered at the Creative Secondary School campus in Tseung Kwan O, Hong Kong, China to celebra...

"Zero-Prepayment Storage" RESTORE brings its storage service to Fo Tan

HONG KONG SAR - Media OutReach Newswire - 10 March 2025 - RESTORE Mini Storage has officially expanded its business to Fo Tan this January, following the opening of new branches in Chai Wan and H...

Temus Becomes Singapore’s First OutSystems Premier Partner, Accelerating Low-Code Adoption Amid Surging Demand

SINGAPORE - Media OutReach Newswire - 10 March 2025 - Temus, a Singapore-based digital transformation consultancy, has become the first OutSystems Premier Partner in Singapore. This milestone und...

The Grange Institution: An Official Partner for World Engineering Day 2025, an International Day Proclaimed by UNESCO

SINGAPORE - Media OutReach Newswire - 10 March 2025 - The Grange Institution, a boutique home-grown international school in Singapore, is proud to announce its role as an official partner for the...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Accelerate Action- Thryv champions women in business for International Women’s Day

Thryv® (NASDAQ: THRY), provider of the leading small business software platform, is celebrating International Women’s Day by shining a spotlight o...

Sydney Startup Launches AI Platform To Lead the Charge on Gender Pay Gap Action

EvenBetter.ai launches in Australia with First Customers Knight Frank and Fuji Australia Sydney-based startup EvenBetter.ai has today launched th...

The Real Risk: Why Failing to Plan for Retirement is a Gamble You Can’t Afford

As the CEO of Reventon, I’ve experienced financial ups and downs firsthand. My journey in property investment has been defined by bold decisions, st...

Sell by LayBy