Business Daily Media

The Times

.

"Ice City" welcomes influx of foreign

HARBIN, CHINA - Media OutReach Newswire - 30 December 2024 - Braving the biting cold, tourists are flocking to the snow-covered St. Sophia Cathedral, a century-old Byzantine building in Harbin, capital of northeast China's Heilongjiang Province, with many stopping to pose for photos.



An aerial drone photo shows a view of the Harbin Ice-Snow World in Harbin, northeast China
An aerial drone photo shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Dec. 21, 2024. (Xinhua/Xie Jianfei)

Harbin, often called the "Ice City," has become one of China's most popular winter travel destinations, drawing visitors worldwide. This year, it has seen a new wave of international tourists, with travelers eager to experience the city's historical and winter wonders.

For Nadia Jovita Injilia Riso, a tourist from Indonesia, visiting the St. Sophia Cathedral was like a long-cherished dream coming true. It was amazing to see such a beautiful Western-style building in China, with people dressed as princes and princesses, which felt like traveling through a time tunnel, she said.

Strolling along Central Street, Harbin's landmark pedestrian area, Riso enjoyed the melodies of a harpist playing from a balcony. She also took the opportunity to savor the local ice cream.

"Harbin is famous for its winter tourism and ice sports, but my trip here has been full of unexpected surprises. The melodies, the food and the welcoming locals have left an unforgettable impression," she said.

Riso noted that she has already visited the indoor ice-and-snow facility of the Harbin Ice-Snow World, one of China's most iconic winter attractions, and would like to try the outdoor Super Ice Slide. "This is a very interesting place because you can make big ice sculptures into very interesting things."

Last winter, the Harbin Ice-Snow World skyrocketed in popularity on Chinese social media, capturing the country's growing passion for winter sports and tourism.

It has once again gained massive attraction this winter. This year's edition of the Harbin Ice-Snow World, the world's largest ice-and-snow theme park, received 62,000 visitors on the first day of opening .

"Everything is a great experience because Indonesia is a tropical country and we don't have snow," Riso said, adding that the Harbin Ice-Snow World is on a friend's wish list, and she will recommend it to her, as well as other friends.

For Moo Swee Ming, a member of a 16-person tour group from Malaysia, the ice and snow attractions are a must-see.

"For first-time visitors here, it's a must to experience the icy world of snow and ice. It's a rare opportunity," said Moo, adding that what the ice and snow tourism of Heilongjiang attracts them most are the "Snow Town" in the city of Mudanjiang and the ice sculptures on Central Street and in the Harbin Ice-Snow World in Harbin.

With its unique charm, Harbin has already seen growing popularity among "China Travel" goers.

According to the Harbin immigration inspection station, as of Dec. 19, Harbin Taiping International Airport had handled 136,000 inbound and outbound foreign tourists this year, marking an increase of 181 percent year on year.

Foreign tourists purchasing candied hawthorn on a stick.(Xinhua)
Foreign tourists purchasing candied hawthorn on a stick.(Xinhua)

With the implementation of China's 240-hour visa-free transit policy and the upcoming 2025 Harbin Asian Winter Games, the city is poised to attract even more international tourists this winter.

Wang Hongxin, director of Harbin's culture, radio, television and tourism department, said the city is working to enhance the overall tourist experience by improving dining, accommodation, transportation, shopping and entertainment through the latest technologies.

Harbin is creating a series of new attractions and landmarks, offering global tourists a feast of ice-and-snow tourism, Wang added.

Hashtag: #TheDepartmentofCultureandTourismofHeilongjiangProvince

The issuer is solely responsible for the content of this announcement.

News from Asia

CG Capital, the Leader in Branded Residences in Thailand, Marks Milestone Success for InterContinental Residences Bangkok Asoke Amid Global Economic Uncertainty

Reaffirming Thailand's status as a world destination for the luxury residences market BANGKOK, THAILAND - Media OutReach Newswire - 30 June 2026 - CG Capital Advisory Limited (CG Capital), ...

FastMed HK Welcomes Greater Bay Area Visitors to Access Doctor Assessment and Prescription Dispensing Services in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 30 June 2026 - FastMed HK, a Hong Kong online dispensing platform, has announced its continued focus on supporting Hong Kong residents and Greater Bay Are...

L’Occitane en Provence Marks 50 Years of Crafting Life Ties, Unveils Global Reinvention and Celebrates in Malaysia with "Maison Surprise"

From Haute‑Provence to the World, a New Chapter Where Beauty Connects People, Communities and NatureKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 June 2026 - L'Occitane en Provence celebra...

Dusit International brings its Dusit Collection brand to Japan with the opening of a Kengo Kuma-designed lakeside retreat in Hokkaido

WE Hotel Toya, Dusit Collection combines distinctive architecture, private open-air bathing experiences, refined dining, and Dusit's signature Thai-inspired gracious hospitality on the shore...

Post-Pandemic Health Upgrade Drives Global Brands to Southeast Asia: High-Purity Omega-3 Leader WHC Selects Singapore as Strategic First Hub

SINGAPORE - Media OutReach Newswire - 30 June 2026 - WHC, the Belgium-based premium Omega-3 brand, today officially announced the launch of its flagship fish oil supplement, UnoCardio 1000, in Sin...

PRHK 2026 Benchmark Report highlights how Hong Kong’s IPO revival, AI, and the GBA are reshaping the SAR’s PR industry

The Image-Makers Look in the Mirror, and Like What They See (Mostly)HONG KONG SAR - Media OutReach Newswire - 30 June 2026 - The Hong Kong public relations industry has a renewed sense of optimism...

Competition, Workplace Safety and Financial Pressures Shape Risk Agenda for Korean Businesses, Aon Survey

Competition rises as the top risk, reflecting intensifying markets, while workplace safety accountability remains high amid a stricter regulatory environment Liquidity and natural...

Save the Children Hong Kong’s Play to Thrive: Prioritising Personal Growth Over Competitive Success

World Cup Fever Returns: Learning Emotional Management on the PitchHONG KONG SAR - Media OutReach Newswire - 30 June 2026 - The four-yearly World Cup is in full swing, and the football fever once ...

Sri Lanka Bar Smoke & Bitters Honoured With Coveted Michter’s Art Of Hospitality Award As Part Of Asia’s 50 Best Bars 2026

The acclaimed island bar becomes the first Sri Lankan venue to receive this prestigious hospitality awardLONDON, UNITED KINGDOM - Media OutReach Newswire - 30 June 2026 – Sri Lanka's celebrated co...

Greenworks Deepens Its Localisation Strategy in Europe, Building a New Pillar for Global Growth

FLORENCE, ITALY - Media OutReach Newswire - 30 June 2026 - At the Greenworks European Dealer Conference, Greenworks announced the rollout of its 24V PowerAll power tool range across Europe, markin...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...