Business Daily Media

Men's Weekly

.

Golden Resources Unveils HK$1 Billion Investment to Transform Hirafu Grand Centro into Hokkaido Niseko's New Retailtainment Destination

HONG KONG SAR - Media OutReach Newswire - 2 December 2024 - Golden Resources Development International Limited today announces its HK$1 billion ambitious plan to transform more than 250,000 square meters of acquired land and properties in Hokkaido's Niseko into Hirafu Grand Centro, a game-changing retailtainment destination over the next decade.

Project Hir@fu, the initiative's pilot phase, will launch seven new restaurants in Niseko for the 2024 holiday season, followed by an additional dozen restaurants and eight retail establishments by the end of 2025.

Jeffrey Lam, Golden Resources Development International Limited’s Group Independent Non-executive Director; Lam Kwing Chee, Group Executive Chairman; Kutchan Mayor Kazushi Monji; and Lam Sai Ho, Group Chief Executive Officer, celebrated the launch of the Niseko Hirafu Arts and Cultural Association with a lighting ceremony.
Jeffrey Lam, Golden Resources Development International Limited’s Group Independent Non-executive Director; Lam Kwing Chee, Group Executive Chairman; Kutchan Mayor Kazushi Monji; and Lam Sai Ho, Group Chief Executive Officer, celebrated the launch of the Niseko Hirafu Arts and Cultural Association with a lighting ceremony.

Hirafu Grand Centro, conveniently located within a 10-minute walk from Grand Hirafu, offers easy access to the four major ski resorts comprising Niseko United Ski Resort. Capitalizing on the burgeoning global wellness market, projected to reach USD 1.8 trillion by 2024 with an annual growth rate of 5%-10%, Hirafu Grand Centro aims to support and elevate Japanese après-ski culture. The development will integrate lifestyle and wellness-oriented offerings and experiences, catering to a like-minded audience both domestically and internationally.

Golden Resources Image 2

With the Hokkaido Shinkansen expected to open in Kutchan-cho at the end of 2034, Hirafu Grand Centro is poised to become a premier destination in the region. The improved accessibility provided by the Shinkansen will significantly boost tourism, allowing Hirafu Grand Centro to capitalize on increased visitor numbers. The project will not only enhance the existing vibrant atmosphere of Hirafu but also create a dynamic lifestyle hub, further solidifying Niseko's position as a world-class destination. This strategic development will contribute to the long-term economic growth of the area, creating jobs and attracting further investment, ultimately transforming Hirafu into a thriving year-round destination.

Laurent Lam, Group Executive Chairman of Golden Resources Development International Limited said, "Hirafu Grand Centro represents a bold vision for the future of Niseko. We're not just building a retail and entertainment destination; we're crafting an immersive experience that caters to the evolving desires of today's global traveler. By integrating well-being-focused offerings into our dynamic mix of retail and entertainment, we're tapping into the rapidly expanding wellness market and creating a unique destination that resonates with the well-being-conscious individual from around the world."

To foster further development of art and culture and promote these aspects domestically and internationally, Golden Resources Development International Limited also launched the Niseko Hirafu Art & Culture Association on 27 November 2024, a collaborative platform where artists and cultural connoisseurs of Hokkaido, Kutchan and the Niseko region meet, exhibit and express their works.

Golden Resources Development International Limited has commissioned Oval Partnership to develop the master plan for Hirafu Grand Centro, focusing on Nature, Art & Culture, and Community. Project Hir@fu recognizes Hirafu's need for diverse retail and entertainment options, integrating wellness offerings within a broader, experience-driven approach. Hirafu Grand Centro aims to enhance the visitor experience while appealing to those seeking wellness opportunities.
Hashtag: #goldenresources

The issuer is solely responsible for the content of this announcement.

About Golden Resources Development International Limited

Founded in 1946, Golden Resources Group was formerly known as Yuen Loong Trading Company. In the 1950s, the Group obtained a rice import license in Hong Kong and started a vertically integrated business, including rice import, wholesale, warehousing and distribution. The Group was listed on the Hong Kong Stock Exchange in 1991. Golden Resources has transformed from a local rice industry trading and distribution company into a Group with three core pillar businesses, including (1) establishing a vertical integration platform through the rice industry to provide its own and other FMCG brands in local and specific markets with services through retail, catering and online store channels; (2) Create the strongest international convenience store brand in Vietnam and become the only international convenience store brand with network and logistics covering the north and south regions in the country; (3) Invest in Niseko Hirafu Ski in Japan and create a "new retail and entertainment ".

News from Asia

Reshaping Global Lubricant Supply Chains: Trump-Era Tariffs Driving Industry Pivot Toward Asia

SINGAPORE - Media OutReach Newswire - 17 July 2025 - With the global lubricants industry still adjusting to the lasting impact of U.S. trade policy enacted during the first presidential term ...

EPIC 2025 Outdid Itself with Record-High 1,200 Applications

Doubled from last year with 87% entering the Hong Kong startup competition from overseas HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - EPIC 2025, organised by Hong Kong Science and Tech...

Chongqing Qianxin Foreign Trade and Economic Cooperation Group Co., Ltd(CFTEC) Hosts the Global Trade Partner Matching Conference

CHONGQING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, the Global Trade Partner Matching Conference, organized by CFTEC and guided by the Chongqing State-owned Assets Supervision ...

Taiwan's Premier Music Festival Returns: 2025 Hualien Summer Festival Brings Star-Studded Lineup to Eastern Taiwan

HUALIEN, TAIWAN - Media OutReach Newswire - 17 July 2025 - In the wake of last year's April 3 earthquake in Taiwan, the Hualien County Government has launched "We Bloom!", a revitalization initiat...

SLiquid Global: All-in-One Liquid Cooling Ecosystem

BEIJING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, Data Center Asia 2025 officially opened in Hong Kong. As an innovation practitioner in the field of liquid cooling, SLiquid Gl...

Correcting and Replacing: Brand New TV Show "AI for Humans" Officially Premieres Exploring the Limitless Potential of Artificial Intelligence in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - The brand-new TV show "AI for Humans" will premiere on 19 July (Saturday) at 8:30 PM on HOY TV Channel 78...

Singapore’s Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway

SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A acro...

Cushman & Wakefield: China Leads REIT Market Expansion in Asia while India’s REIT Market Demonstrates Robust Growth

Chinese mainland REIT market joined the top three largest REIT markets in Asia for the first time with an 85% increase in market value in 2024 India's office REIT market attracted...

Cyberport "AI x Data Forum" Concludes Successfully Joining Hands with Industry to Drive AI and Data Innovation and Unlock New Value for Enterprises

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - Cyberport successfully hosted the "AI x Data Forum" today. Centered on the theme "AI in Action, Data at the Core: Unlocking Infinite Potent...

AUPU to Debut Cutting-Edge Home Comfort Innovations at ARCHIDEX 2025

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 July 2025 - As a global pioneer in home comfort technology, AUPU is set to showcase its latest advancements at ARCHIDEX 2025—the 24th Internat...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Sell by LayBy